In response to rising tariffs and geopolitical tensions, American brands are increasingly modifying their marketing strategies to resonate with international audiences. Companies like Kraft Heinz in Canada focus on local production and creators, while similar shifts occur across various sectors. For instance, Fresh Threads, an American apparel brand, collaborates with a UK agency to portray local culture in its advertisements aimed at the UK market. This shift is driven by a noticeable decline in targeting the US market, as brands seek to mitigate negative consumer reactions abroad and navigate international regulations.
Amid increasing tariffs and political tensions, brands like Kraft Heinz are localizing their marketing by featuring local creators and focusing on regional production.
Nest's cofounder Luke Jonas highlights a major trend where brands are shifting their marketing strategies to avoid geopolitical backlash and embrace local culture in their advertisements.
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