Javince Chan from Eyeota highlights the vital need for localized targeting strategies in the diverse APAC market ahead of ATS Singapore 2025. With significant variation in consumer behavior and regulations across countries, marketers can no longer rely on a singular regional strategy. Instead, adopting a market-by-market planning approach allows brands to create campaigns that resonate with local consumer demands. This shift toward local precision promises better performance, improved customer relationships, and enhanced ROI, making it essential for marketers to understand the regional intricacies of APAC.
Gone are the days when a single regional playbook could be rolled out across markets. Instead, brands and agencies are reorganising their resources to reflect local realities.
Cultural attitudes, data availability, channel preferences, and purchasing behaviours differ wildly between countries. These differences are central to how strategies must be designed and executed.
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