Marketing techfromExchangewire3 days agoTargeting in APAC: The Data Requirements for Nuanced StrategiesEffective targeting in APAC requires localized strategies that reflect the unique characteristics of each market, moving away from a one-size-fits-all approach.
MarketingfromExchangewire4 months agoQ4 in Ad Tech: M&A is So BackAd tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.The landscape of data maturity was assessed for brands in key APAC markets.