How DOOH serves up success in food & drink marketingDigital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
How can B2B advertisers get their targeting strategy ready for 2025's privacy pivot?Advertisers must adapt to new privacy regulations and evolving targeting strategies to remain effective in a changing landscape.
Invibes Leads the Way in Cookieless Targeting AlternativesAdvertisers must prepare for the cookieless future by adopting innovative solutions like Invibes Handshake API to ensure effective targeting while respecting user privacy.
How DOOH serves up success in food & drink marketingDigital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
How can B2B advertisers get their targeting strategy ready for 2025's privacy pivot?Advertisers must adapt to new privacy regulations and evolving targeting strategies to remain effective in a changing landscape.
Invibes Leads the Way in Cookieless Targeting AlternativesAdvertisers must prepare for the cookieless future by adopting innovative solutions like Invibes Handshake API to ensure effective targeting while respecting user privacy.
Council Post: Why And How To Leverage Social Media For Franchise ExpansionSocial media advertising is essential for franchisors, providing cost-effective, flexible, and targeted marketing strategies for expansion.
Five common LinkedIn Ads mistakes and how to fix them | MarTechUnderstanding LinkedIn Ads requires cautious targeting to avoid costly mistakes; using experience over age, optimizing audience expansion, and managing ad placements are crucial.
6 B2B paid media platforms where you can advertise effectively | MarTechChoosing the right paid media channels is crucial for B2B advertising success, especially for targeting decision-makers effectively.
Programmatic podcast advertising on the rise: addressing transparency and targetingDigital podcast advertising is growing as brands seek to engage audiences.New tools are transforming podcast advertising, making investments more manageable and transparent.
Council Post: Why And How To Leverage Social Media For Franchise ExpansionSocial media advertising is essential for franchisors, providing cost-effective, flexible, and targeted marketing strategies for expansion.
Five common LinkedIn Ads mistakes and how to fix them | MarTechUnderstanding LinkedIn Ads requires cautious targeting to avoid costly mistakes; using experience over age, optimizing audience expansion, and managing ad placements are crucial.
6 B2B paid media platforms where you can advertise effectively | MarTechChoosing the right paid media channels is crucial for B2B advertising success, especially for targeting decision-makers effectively.
Programmatic podcast advertising on the rise: addressing transparency and targetingDigital podcast advertising is growing as brands seek to engage audiences.New tools are transforming podcast advertising, making investments more manageable and transparent.
How to use AI to find and prioritize untapped market segments | MarTechHarness large language models for effective marketing targeting strategies using detailed meta-prompting techniques.
How contextual, attention and creative data unlock ad relevance for brandsFinding alignment between consumers and brands for effective advertising is increasingly challenging in today's fragmented media landscape.
How advertisers are moving from cookies to a multi-ID landscapeBrands need to adapt to a post-cookie era by utilizing multiple identifiers and strategies in advertising.
3 ways to get the most out of your DOOH campaigns with enhanced targeting and attributionDecline of third-party cookies impacts online advertising.DOOH industry shifting towards data-driven strategies.
How advertisers are moving from cookies to a multi-ID landscapeBrands need to adapt to a post-cookie era by utilizing multiple identifiers and strategies in advertising.
3 ways to get the most out of your DOOH campaigns with enhanced targeting and attributionDecline of third-party cookies impacts online advertising.DOOH industry shifting towards data-driven strategies.
Turning Signal Loss Into A Gain | AdExchangerDeveloping ad tech without user-level data leads to creative targeting opportunities.
The DrumDOOH provides financial services with creative, measurable, and privacy-safe strategies.DOOH allows marketers to leverage physical location context and contextual targeting for effective campaigns.