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fromForbes
1 month ago

Beyond The Algorithm: How AI-Powered Bidding Is Transforming Media

Digital advertisers have transitioned from generic tools within DSPs toward customized strategies, emphasizing measurable outcomes and the importance of tailored approaches to each brand's unique needs.
Digital life
E-Commerce
fromExchangewire
1 month ago

StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

Ivy™ is an AI assistant designed to enhance decision-making and streamline campaign execution for marketers.
fromDigiday
2 months ago

Why recent movers are an untapped goldmine for advertisers

Moving drastically alters consumer habits, and recent movers exhibit different online shopping behaviors. Brands can leverage this to connect with a lucrative audience.
Marketing tech
Marketing tech
fromExchangewire
2 months ago

Targeting in APAC: The Data Requirements for Nuanced Strategies

Effective targeting in APAC requires localized strategies that reflect the unique characteristics of each market, moving away from a one-size-fits-all approach.
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