How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchangerPublishers are increasing ad auctions but many DSPs are ignoring bids to save costs.
How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
The Bidstream Is A Duplicative, Chaotic Mess - But It Doesn't Have To Be That Way | AdExchangerPublishers are increasing ad auctions but many DSPs are ignoring bids to save costs.
PubMatic's Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 | AdExchangerPubMatic's revenue growth has remained strong despite a projected dip from a large DSP buyer's auction switch, calling it a 'short-term phenomenon'.
Kroger Strikes Data Deal With Yahoo DSPYahoo Advertising partners with Kroger Precision Marketing for data sharing and targeting through DSP, reflecting the growing intersection of retail and media platforms.
Google Touts Programmatic Video Capabilities at NewFrontsGoogle emphasizes the importance of using DSP Display & Video 360 for TV advertising, showcasing success stories and new tools for better inventory access and management.
Who Has The Right To Define The Premium Internet? | AdExchangerThe Trade Desk's role in ranking top publishers raises concerns about defining premium content and the potential impact on publishers' autonomy.