"Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. The investment supports Adtelligent's strategy to offer advertisers unified access to web, mobile, CTV, DOOH, and now social and messenger inventory from a single buying interface. As social and messenger platforms continue to drive digital advertising growth across Europe, MENA, and Central Asia, advertisers are increasingly seeking performance-driven formats and advanced targeting tools."
"Integrating AdSales' projects will enable Adtelligent to accelerate the development of new DSP functionalities for launching, managing, and optimising campaigns across messengers and social networks. This includes deeper platform integrations and support for AdSales' global projects. "Messengers and social networks are rapidly becoming one of the most important performance channels for advertisers in Ukraine and globally," said Yuriy Gorokhov, co-founder of Adtelligent®."
"AdSales will continue operating as a standalone product while collaborating closely with Adtelligent's product and engineering teams to deliver new advertising capabilities. "Thanks to Adtelligent's global infrastructure and presence across multiple markets, we gain the ability to scale AdSales beyond our current regions and provide advertisers with access to a unified omnichannel ecosystem," said Dmitry Sidi,CEO of AdSales. The acquisition marks another step in Adtelligent's mission to build flexible, transparent, and performance-oriented programmatic solutions for the evolving digital advertising landscape."
Adtelligent purchased a majority stake in AdSales to strengthen demand-side platform capabilities and expand into social and messenger advertising, including Telegram and Meta. The investment aims to provide advertisers unified access to web, mobile, CTV, DOOH, and social and messenger inventory through a single buying interface. Integration of AdSales projects will accelerate development of DSP features for launching, managing, and optimising campaigns across messengers and social networks, with deeper platform integrations and global project support. AdSales will remain a standalone product while collaborating with Adtelligent’s teams to scale capabilities and deliver omnichannel, performance-oriented programmatic solutions.
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