The article highlights the importance of targeting new homebuyers and renters, as moving creates opportunities for brands to gain a fresh audience. Understanding how moving influences consumer behavior can help brands tap into a valuable market. A survey from NielsenIQ indicates that Realtor.com users spend an average of $19,591 on setting up their new homes, which is significantly higher than other movers, suggesting strong purchasing intent. This scenario emphasizes the unique consumer patterns that emerge during the moving process, allowing advertisers to strategize effectively in reaching this newly formed market.
Moving drastically alters consumer habits, and recent movers exhibit different online shopping behaviors. Brands can leverage this to connect with a lucrative audience.
NielsenIQ data suggests that moving customers spend significantly more on their new homes, paving the way for brands to attract new customers actively.
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