Crunchyroll's anime series Necronomico and the Cosmic Horror Show features poorly generated subtitles with numerous typos and explicit references to ChatGPT. This raised concerns as the errors suggest that AI-generated text was used without proper editing. Although Crunchyroll's president Rahul Purini previously stated there were no plans to use AI in content production, the company is exploring AI for recommendations and discoverability. This situation emphasizes the importance of translators and localization teams in maintaining the quality of content for viewers.
"Errors in subtitles aren't unheard of, but sentences like 'Is gameover. if you fall, you are out' are an entirely different kind of bad."
"Crunchyroll has been open about its desire to use AI as it focused on becoming more of a lifestyle brand."
"Purini said that the company was actively looking into ways that it could use AI to improve discoverability, recommendations, and personalization."
"Everything about this fiasco speaks to the important role that translators and localization teams play in producing quality art that's consumed by audiences across the role."
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