"Yet global demand for social interaction is dividing. Regional communities are seeking platforms that reflect their culture. Gen Z users demand more personalised engagement. The appetite for deeper, more interactive experiences is rising. It is within these shifting dynamics that Xena, a multi-scenario voice-chat app launched in 2023, has carved out room for growth. From inception, Xena positioned itself not as a competitor to global giants, but as a service tailored to unmet needs."
"This approach required more than a marketing claim. Xena invested in on-the-ground research, dispatching teams to target regions to hear directly from potential users. The company recounts stories of individuals travelling long hours simply to share a single piece of feedback face-to-face. For the founders, such experiences underscored a central value: respect. Users did not want to be treated merely as datapoints or revenue streams-they wanted their voices heard."
Global social media penetration is approaching a natural ceiling, and major platforms dominate through scale, network effects, and sophisticated ecosystems. Demand for social interaction is fragmenting across regions and generations, with regional communities seeking culturally reflective platforms and Gen Z wanting more personalised, interactive experiences. Xena, a multi-scenario voice-chat app launched in 2023, targeted underserved regions and users rather than competing head-on with global giants. The company conducted on-the-ground research, prioritizing respectful engagement and direct feedback. Xena invited thousands of creators and performers before public launch to ensure vibrant live rooms, and it has expanded infrastructure to further support creators.
Read at London Business News | Londonlovesbusiness.com
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