"That saffron tiramisu I had in India? I thought, 'Why aren't we offering this everywhere in the world? It's beautiful and it tastes amazing,'"
"Local cultures expect their food to be local and something familiar,"
"But for coffee, they expect it to be our global product."
"This global scale and reach make Starbucks the clear market‑share leader in a growing away‑from‑home coffee category and the most widely accessed premium coffee brand in the world,"
Starbucks International leadership sampled local menu items such as saffron tiramisu and a spicy chicken tikka sandwich in India. The company customizes food offerings to local tastes — stroopwafel in the Netherlands and matcha tea loaf in Japan — while preserving a consistent global coffee product. Starbucks plans to double its presence outside North America to about 40,000 stores, expecting roughly half of the 20,000 additional locations to be in China after a partnership with Boyu. The international division generates nearly $8 billion annually, about 21% of total business and grew 10% in the most recent quarter. Expansion will target markets with existing presence and strong growth.
Read at Fortune
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