"Nintendo's star heroine wasn't always named Princess Peach, and for many years prior to the release of Super Mario 64 went by a different name: Princess Toadstool. Now, fans know the reason why, and it wasn't because of any decision Nintendo made. In an interview with Time Extension, Nintendo veteran Leslie Swan, who over the course of her nearly three-decade career helped localize countless Nintendo classics, wrote for Nintendo Power magazine, and even voiced Princess Peach in Super Mario 64, spilled the beans on the unlikely origin of the Toadstool moniker. She said in Nintendo's early days, there wasn't a lot of communication between the development teams in Japan and those working on marketing in the US."
""So on Super Mario Bros. they [Nintendo] had outsourced the production of the manual to an ad agency," Swan said. "And the ad agency just kind of created names for things. And so they're the ones who came up with Princess Toadstool as the name for Peach.""
"She said when localizing Super Mario 64 for North America alongside Mario creator Shigeru Miyamoto, Miyamoto was fond of the "Peach" name and wanted it included. Princess Peach's letter to Mario in Super Mario 64. Swan suggested combining the two names together for the US release. Peach could be Princess Toadstool's more "informal" name, Swan said. It's for that reason Peach's letter to Mario at the beginning of Super Mario 64 is signed Princess Toadstool, with "Peach" handwritten in pink."
Princess Peach was called Princess Toadstool in early North American releases. The name originated because the game's manual was outsourced to an ad agency that generated names during a period of limited communication between Japanese development teams and US marketing. For Super Mario 64, Mario creator Shigeru Miyamoto favored the name Peach and localization combined both names, with the game's opening letter signed Princess Toadstool and "Peach" handwritten. Peach has since become a more prominent character, appearing in the Super Mario Bros. movie and starring in a 2024 solo game, Princess Peach: Showtime.
Read at GameSpot
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