"Going global sounds like the kind of thing only giant corporations brag about, right? Sure, small businesses could technically do it too, like if they have a Shopify account and they allow for certain countries (or all), then it's easy, right? But at the same time, for a lot of businesses, though, it's like some huge brand with offices everywhere, random billboards in airports, and customer service that never sleeps."
"But honestly, loads of small businesses sell across borders now, and customers hardly notice a difference. People in France order from a shop in London without skipping a beat. Someone in Canada finds something online and just assumes they can buy it, like it's no big deal. Yeah, shoppers expect everything to feel local, even when it's being shipped across an ocean. Again, it's as easy as just having the checkout page allow for international orders."
"Now, needless to say, that's fantastic for growth, although it comes with a few "fun" problems. Basically, there's a difference between allowing orders and the orders that actually happened. Because then you have to deal with currencies, shipping, and payment methods nobody outside one country understands. Plus, there's the import fees that scare buyers away. Language confusion that makes people wonder what they're actually purchasing. Basically, there are lots of tiny nightmares hiding behind every "Add to Cart" button."
Small businesses increasingly sell across borders while consumers expect a local buying experience regardless of seller location. Allowing international checkout is straightforward, but fulfilling orders requires handling multiple currencies, diverse payment methods, shipping logistics, import fees, and clear product descriptions. Unexpected duties and unclear pricing drive cart abandonment, and language confusion undermines trust. Accurate shipping calculators, transparent taxes and duties, localized payment options, and clear, localized content reduce friction. Consistent customer service and trust-building measures help replicate the reliability of larger brands and turn international interest into repeat customers and sustainable revenue.
Read at London Business News | Londonlovesbusiness.com
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