"YouTube is expanding access to its multi-language audio option, which will give more creators the opportunity to reach new audiences by translating their content into different languages."
"Originally launched back in 2023, YouTube's multi-language audio option enables creators to add multiple audio tracks to their clips, providing another way to showcase your work to different user groups."
"Onaverage, creators uploading Multi-language Audio tracks to their videos saw over 25% of their watch time come from views in the video's non-primary language."
YouTube is expanding access to a multi-language audio option that enables creators to translate content into different languages. The feature allows creators to add multiple audio tracks to their clips, giving viewers alternatives beyond the video's primary language. The option originally launched in 2023 and now will be available to more creators. Creators uploading multi-language audio tracks have seen notable engagement from non-primary language audiences. On average, over 25% of watch time on videos with additional audio tracks came from views in languages other than the video's primary language. The capability aims to help creators reach broader, international audiences.
Read at Social Media Today
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