"Meta is hiring US-based contractors to work with locals in key growth markets like India, Indonesia, and Mexico to develop characters for its AI-powered chatbots. The company is paying up to $55 an hour for workers fluent in Hindi, Indonesian, Spanish, and Portuguese, according to job descriptions for at least four roles posted this year and reviewed by Business Insider. The roles task contractors with providing creative direction and shaping character-driven chatbots across Instagram, Messenger, and WhatsApp, while tailoring them to local languages and cultural contexts outside the US."
"Meta CEO Mark Zuckerberg has cast these bots as a way to extend the company's social reach, saying they could one day complement real-world friendships and help normalize bonding with digital companions. "Over time, we'll find the vocabulary as a society to be able to articulate why that is valuable," he said on a podcast earlier this year. Meta first started experimenting with AI-powered chatbots in 2023, using a lineup of alter-ego characters played by celebrities like Kendall Jenner, Snoop Dogg, and Tom Brady, whom the company paid millions of dollars to."
Meta is recruiting US-based contractors to collaborate with local partners in India, Indonesia, and Mexico to develop character-driven AI chatbots tailored to regional languages and cultures. The company is offering up to $55 an hour for candidates fluent in Hindi, Indonesian, Spanish, and Portuguese and seeks at least six years of experience in storytelling and character creation, plus knowledge of prompt engineering and AI content pipelines. Contractors will provide creative direction for chatbots across Instagram, Messenger, and WhatsApp. Meta previously tested celebrity alter-ego bots in 2023 and launched AI Studio in 2024 to let anyone build chatbots.
Read at Business Insider
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