The marketing team identified a robust AI integration plan and secured a budget, leading to initial approval from the CMO. However, six months later, progress stalled due to the CMO's passive sponsorship, characterized by limited engagement. Effective AI integration requires active leadership involvement that goes beyond budget approval and status updates. Passive sponsorship, akin to a distant royal figure, lacks the hands-on engagement needed for successful implementation. This situation teaches a vital lesson on the necessity of visible, active support from leadership during AI initiatives.
"Most leadership sponsorships in corporations look like what this CMO did. In my upcoming book on AI integration, 'Hyperadaptive,' I call this passive sponsorship. It's the equivalent of a monarch giving a royal wave from a distant balcony."
"Passive sponsorship is characterized by approving budgets, requesting reports, delegating responsibility, and avoiding the weeds. It feels and looks like leadership, but it is closer to abdication."
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