Chelsea is the only Premier League club yet to secure a matchday shirt sponsor for the 2025-26 season, while Nottingham Forest has partnered with Bally's. The club seeks a partnership worth 60m-65m per season after its recent successes. There are whispers of a potential deal with Riyadh Air, while last season featured no front sponsor until late April. The 2023 agreement prohibits gambling sponsorships on team jerseys starting next season, although these sponsors can still be featured on sleeves and LED advertising.
Chelsea is the only Premier League club to start the 2025-26 season without a matchday shirt sponsor, while Nottingham Forest has partnered with American gambling firm Bally's.
The club is aiming for a sponsorship deal worth 60m-65m per season after qualifying for the Champions League and winning the revamped FIFA Club World Cup.
Premier League clubs agreed in 2023 to withdraw gambling sponsorship from the front of their kits by the end of the 2025-26 season, with exceptions for shirt sleeves and LED advertising.
Under-18 players are prohibited from wearing shirts with gambling sponsors, allowing young players to feature in games without sponsor branding.
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