EF Pro Cycling Partners With ASSOS As Official Apparel

"When EF Pro Cycling announced this year that they were parting ways with Rapha after a long partnership, we knew there were only a few companies that would fit the bill. ASSOS had a presence in the World Tour with Tudor Pro Cycling. However, they recently announced a move to Sportful and, in the postseason shuffle, the iconic brand landed with EF Pro Cycling."

"According to ASSOS CEO Edwin Navez - "The collaboration is rooted in shared values rather than simple sponsorship. Both partners view innovation as an ongoing process. The best gear is developed through testing and close collaboration with athletes." What Does the Team Think? I'm sure you could guess, but in a statement, EF Pro Cycling founder and CEO Jonathan Vaughters echoed the same sentiment. Pointing to ASSOS' long-standing reputation in the sport. From early breakthroughs in bib short design to its current reputation for fit and material science. For EF's riders, the benefit is tangible. The ASSOS race kits are developed to deliver comfort, aerodynamics, and durability across the full spectrum of WorldTour conditions."

ASSOS of Switzerland will become the official technical apparel partner of EF Pro Cycling under a multi-year agreement covering men's, women's, and development squads. EF Pro Cycling parted ways with Rapha, creating an opportunity that ASSOS seized after a recent move from Tudor Pro Cycling to Sportful. The partnership aligns with both organizations' progressive identities and shared emphasis on innovation and athlete-driven testing. ASSOS plans to showcase less traditional designs and potentially release bold mash-up gear. ASSOS emphasizes collaboration and continuous innovation, while EF expects race kits to deliver comfort, aerodynamics, and durability across WorldTour conditions.

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