"Dating back to the addition of Hideo Nomo, through the time of Hiroki Kuroda as a starting pitcher, to the emergence of fan favorite Kenta Maeda, the Dodgers carry a rich Japanese history that has been developing for more than two decades. However, things have really taken off over the past few years, with the addition of bona fide Japanese star Shohei Ohtani, then subsequently Yoshinobu Yamamoto and Roki Sasaki."
"The results from those three additions, along with the franchise leaning into the Japanese market, have been staggering - SponsorUnited projects that the Dodgers surpassed $200 million in sponsorship revenue, with 20 Japanese brands among their 76 total sponsors. As a result of the Dodgers' financial success and on-field achievements, other teams are paying attention and have been quite up front about wanting to replicate their model for overseas expansion."
""We certainly are not going to get to the Dodgers' level of things that they do, but we want to craft some partnerships with some Japanese companies to be able to let the country get a chance to see 'Mune' in his new home," Boyer told Sports Business Journal. "And hopefully we have the brand of baseball that they enjoy watching and they want to follow, because that would certainly add to our sponsors and our reach.""
The Los Angeles Dodgers have built a multi-decade connection to Japan by signing players such as Hideo Nomo, Hiroki Kuroda and Kenta Maeda. Recent high-profile additions including Shohei Ohtani, Yoshinobu Yamamoto and Roki Sasaki significantly amplified the franchise's Japanese presence. SponsorUnited projects the Dodgers surpassed $200 million in sponsorship revenue, including 20 Japanese brands among 76 total sponsors. The franchise's financial success and on-field profile prompted other teams to pursue similar Japan-focused strategies. The Chicago White Sox signed Munetaka Murakami to a two-year, $34 million contract and engaged Dodgers executives on expansion planning to grow sponsorships and fan reach in Japan.
Read at Dodgers Nation
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