"laid out for the business since day one, which is not necessarily do things differently, but to do them better," Epp said."
"We want to try to make sure that we're hiring the best and the brightest who are committed to this organization and building this team - this U.S.-based team - in a way that's different, better, and representative of the kind of mission that we're all out to do," said Epp."
"So it's very top line. We've been really intentional about the people that we brought on board to really lead this business."
Cadillac Formula 1 finalized key commercial executive hires, adding Willem Dinger as Chief Partnerships Officer and Lauren Teixeira as Chief Commercial Officer to complete its commercial C‑suite. The organization is preparing to enter the 2026 Formula 1 grid as the sport's 11th team. Commercial leadership is building a media-company approach to sponsorship and marketing to drive revenue and partner engagement ahead of the inaugural season. The team is focused on recruiting top talent to create a U.S.-based operation that aims to do things differently and better. On-track preparation proceeds alongside the assembly of commercial and partnership infrastructure.
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