#commercial-strategy

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Report: What Manchester City's legal win over Premier League could mean for Newcastle United

Newcastle United could benefit from Manchester City's legal battle outcome, which may lead to revised APT rules and increased financial flexibility.

Azerion Bolsters UK Team with Two New Senior Hires

Azerion hires Dean Nagib as commercial director, UK, and Jonathan Claxton as an account director. Nagib will focus on UK commercial strategy, while Claxton will work on UK and EMEA markets.

RAAS LAB Primed for Operational Expansion with Appointment of Guy Jackson as Chief Commercial Officer

Guy Jackson appointed as chief commercial officer for RAAS LAB
RAAS LAB launching AI-led technology RAAS LAB Snippet for contextual and creative data optimization

DAIVID Names Barney Worfolk-Smith as its New Chief Growth Officer

Barney Worfolk-Smith has been promoted to chief growth officer at DAIVID, a global platform for measuring and improving the effectiveness of advertising content.
Worfolk-Smith will be responsible for developing DAIVID's global commercial strategy, driving revenue growth, overseeing international expansion, and leading the platform's marketing function.

Thinking Different about Apple's "Think Different" Campaign

The author specializes in measuring the financial returns of marketing investments.
There is a fundamental misunderstanding of how advertising works, especially with brand campaigns.
Brand campaigns can be difficult to differentiate between those sold by scammers and those sold by skilled professionals.

Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

Madeline Basso joins Yahoo to enhance growth in joint business partnerships with agencies and advertisers in Australia.

Liverpool could seal 329m Man City-style sponsor deal as new details emerge

Liverpool's financial growth credited to commercial deals, including a lucrative shirt sponsorship.
Potential for Liverpool to secure a more profitable shirt deal based on industry analysis.
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