#commercial-strategy

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fromExchangewire
1 month ago

Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth

Stève Saleyron's appointment as country director emphasizes Invibes' focus on enhancing technological growth in the hyper-personalised advertising sector using Generative AI.
Marketing tech
Women
fromwww.nytimes.com
2 months ago

WTA rebrand: New logo and design and the place of tennis in women's sports

The WTA's rebrand focuses on elevating women's tennis beyond sport, emphasizing culture, storytelling, and authenticity for players.
The rebrand aims to deepen commercial partnerships and expand global fandom.
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