#commercial-strategy
#commercial-strategy

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Barcelona presidential candidate Marc Ciria reveals his plan to bring Lionel Messi back to Barcelona

Marc Ciria proposes Lionel Messi as a strategic partner to boost Barcelona's revenue and institutional strength, possibly returning as a player or commercial figure.

Business

fromSustainable Bus

1 month ago

Scania updates Executive Board: Stefano Fedel to lead Scania Commercial, Camilla Dewoon to focus on China - Sustainable Bus

Scania appoints three Executive Vice Presidents and restructures global functions to accelerate performance, streamline decision-making, and strengthen competitiveness in changing transport markets.

Marketing

fromForbes

1 month ago

Cadillac F1 Announces Two Critical Marketing And Sponsorship Exec Hires

Cadillac Formula 1 completed its commercial C‑suite hires, establishing a media-driven marketing and sponsorship strategy ahead of its 2026 race debut.

Soccer (FIFA)

fromwww.fourfourtwo.com

4 months ago

Ex-Tottenham Hotspur boss claims Daniel Levy rejected Luis Suarez before Liverpool move

Daniel Levy prioritized business and commercial success over football communication and recruitment, often distancing himself and relying on a small trusted group.

Business

fromFortune

4 months ago

Meet the tennis exec in charge of the U.S. Open's teams earning over $500 million in revenue each year

Kirsten Corio oversees USTA commercial operations, leading teams that generate over $500 million annually across ticketing, media rights, sponsorships, hospitality, merchandise, and digital strategy.