"We are no longer focusing on 'spot' participation in individual foreign tenders, but are structuring ourselves to be permanently present on the continental market. The sales network is expanding with direct entries in target markets."
"The business expansion abroad was outlined also in parent company Seri Industrial's results 2025. Menarini is reorganizing its commercial strategy toward foreign markets, moving away from participation in single tenders toward a structured presence across Europe."
Menarini is establishing a stable presence in European markets while preparing to launch a new electric bus and advancing a Class II battery-electric project. The company aims for continuous market coverage, particularly in Germany, France, and Eastern Europe, moving away from sporadic tender participation. In 2025, Menarini delivered nearly 400 buses, with significant production allocated to exports. The restructuring of its commercial strategy reflects a commitment to long-term market engagement and industrial consolidation following increased production volumes.
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