Nobull Taps Former Adidas and Puma Execs as Chief Commercial and Marketing Officers

"Former Adidas executive Joe Martin has joined the company as its new chief commercial officer. He comes on board from Fossil Group, where he most recently served as chief commercial officer. Prior to that, Martin spent over 10 years at Adidas where he led North American sales strategy and operations across the biggest sneaker market in the world. While at Adidas, he held roles such as senior vice president of North American sales, vice president of lifestyle sales and channel sales director."

"Puma alum Allison Giorgio has joined Nobull as chief marketing officer. Giorgio most recently the chief marketing officer at Wellness Pet Company leading brand, marketing and innovation strategy and prior to that spent over 17 years at Puma. In her time at Puma, she held roles such as vice president of marketing, senior director of brand and marketing as well as director of brand marketing and strategy."

"The company said in a statement that together, Martin and Giorgio add "world-class expertise across marketing and commercial strategy, further strengthening the Nobull leadership team during a period of continued growth and momentum for the brand.""

Joe Martin joined Nobull as chief commercial officer after serving as chief commercial officer at Fossil Group. He previously spent more than 10 years at Adidas, leading North American sales strategy and operations across the largest sneaker market, with roles including senior vice president of North American sales, vice president of lifestyle sales, and channel sales director. Allison Giorgio joined Nobull as chief marketing officer after serving as chief marketing officer at Wellness Pet Company, leading brand, marketing, and innovation strategy. She previously spent over 17 years at Puma in marketing and brand leadership roles. Nobull stated that Martin and Giorgio bring world-class expertise across marketing and commercial strategy. The leadership updates follow the launch of the Journey 2 daily running shoe, featuring a plate-less design, breathable engineered knit upper, soft internal forefoot bootie feel, and an EVA Strobel footbed.

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