Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today (23rd October, 2025) announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operations. This expansion reflects OpenX's commitment to three core foundations: delivering transparent, high-quality inventory; driving innovation in data; and ensuring superior performance that directs more budget into working media. Together, these executives will help scale OpenXSelect™, the company's next-generation curation and supply-side targeting platform, simplifying the complexity of programmatic and making media work better for buyers and publishers alike.
"That creator mindset gave us a strong foundation in storytelling," said Ireland. "We felt like there was this bigger story to be told around beauty and self care and infusing this joy into what would normally be a really mundane part of your routine."