Bayern Munich will no longer promote "Visit Rwanda" and will instead establish a partnership to support the FC Bayern Youth Academy in Kigali. This change comes amid criticism over the club's ties to Rwanda, which has been accused of supporting the M23 rebel group involved in conflict with DR Congo. The sponsorship had included tourism promotion, prompting protests from fans and a letter from DR Congo's Foreign Minister demanding an end to the partnership. Bayern had sent employees to Rwanda to monitor the situation, but no public updates were provided.
Bayern Munich has stated it will cease promoting "Visit Rwanda" and shift to a partnership focused on football development through the FC Bayern Youth Academy in Kigali.
The decision follows pressure from fans and officials, including a call from DR Congo's Foreign Minister to end sponsorships with Rwanda due to ongoing violence from the M23 rebel group.
Bayern's previous agreement included advertising for tourism in Rwanda, which sparked backlash amid accusations of Rwanda's support of rebel activity in DR Congo.
Despite pledges to investigate the situation on the ground, Bayern Munich has not publicly reported any findings from their employees sent to Rwanda to monitor the situation.
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