"eSports and eGames have exploded into mainstream culture, evolving from niche hobbies into billion-dollar industries. As competitive gaming audiences grow and live tournaments rival traditional sports in scale, businesses in the UK and US are rushing to sponsor teams, players, and events. Sponsorship of eSports and eGames is no longer experimental - it's now one of the most effective ways for brands to reach younger, digitally native audiences."
"Sponsorship is now the largest source of revenue for both eSports and eGames worldwide. In 2022, global sponsorship generated around US$837 million, and by 2025, that figure is projected to hit nearly US$935 million. In the UK, eSports and eGames sponsorship is booming. The market generated about US$91.7 million in 2024 and is projected to reach US$341.4 million by 2030. Sponsorship and advertising revenue alone is expected to hit US$27.5 million in 2025."
"In the US, the numbers are even bigger. North America accounted for 34.4% of the global eSports sponsorship market in 2024, with the US generating US$526 million that year. This makes the US the world leader in eSports & eGames sponsorship. Asia, meanwhile, continues to be the global hub of eSports. China and South Korea not only host some of the largest tournaments but also set global trends in game development and competitive play."
Sponsorship has become the leading revenue source for eSports and eGames, with global sponsorship rising from about US$837 million in 2022 toward an estimated US$935 million by 2025. The UK market shows rapid growth, moving from roughly US$91.7 million in 2024 toward a projected US$341.4 million by 2030, with sponsorship and advertising expected to reach US$27.5 million in 2025. North America led the global sponsorship market in 2024, generating US$526 million and representing 34.4% of the market. Asia remains the competitive hub, with China, South Korea, and regional brands driving large tournaments and sponsor activity. Businesses sponsor to reach large, engaged, younger audiences and to align brands with high-profile live events and popular gaming platforms.
Read at Business Matters
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