#youth-marketing

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fromEMARKETER
3 days ago

Tomorrow's consumers are growing up on ChatGPT

ChatGPT is quickly becoming a regular habit, not just a novelty. The average user opens the app approximately 13 times a month, putting it on par with X and ahead of Reddit, according to Sensor Tower. Meanwhile, 57% of parents of 11- and 12-year-olds say their child already has their own smartphone, according to Pew Research Center, giving the youngest teens direct access to AI tools without parental mediation.
Marketing
Marketing
fromVogue
2 weeks ago

Generational Breakdown: Gen Alpha

Gen Alpha greatly influences family purchasing decisions and will reshape brand strategies through social-platform-driven preferences and substantial future spending power.
fromThe Drum
1 month ago

Sainsbury's reveals Snapchat Spectacles ad as it looks to appeal to fresh generation of shoppers

The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat's walls. The spot was shot in a 115-degree circular format to give a first person viewpoint, and was designed to capture the comforting feeling of huddling road a hot pot of food and diving straight into the saucepan for a taste.
UK news
Marketing
fromTasting Table
4 months ago

Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly - Tasting Table

Pepsi's 2017 Kendall Jenner commercial appropriated protest imagery and provoked a swift, widespread backlash for appearing tone-deaf and opportunistic.
Marketing
fromBusiness Matters
4 months ago

The Rise of eSports & eGames Sponsorship: Why Businesses Are Investing Big in the UK and US

eSports and eGames sponsorship has become a dominant, rapidly growing marketing channel that delivers access to young, digitally native audiences and major revenue streams.
Food & drink
fromFast Company
5 months ago

Taco Bell's new purple soda is a big 'screw you' to MAHA

Taco Bell launched Mountain Dew Baja Midnight, targeting younger consumers and expanding its menu for the first time in 20 years.
Miscellaneous
fromwww.bbc.com
6 months ago

Extra-strong nicotine pouches packaged like children's sweets

Nicotine pouches designed to mimic sweet brands are being sold openly, raising concerns about access for children.
fromMiami Herald
6 months ago

Walmart delivers a new kind of store, retail experience

Walmart is hitting the road with a fleet of head-turning delivery trucks, packed with experiences to level up what you love.
E-Commerce
NYC parents
fromParents
9 months ago

54% Of Boys Report Regularly Seeing Sexualized Firearm Content Online

Boys under 18 are seeing hypersexualized gun content online more than parents realize.
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