#youth-marketing

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The Drum
5 days ago
Marketing

Steve McQueen directs 12m PG Tips TV return starring Ashley Walters

One of Britain's favorite tea brands, PG Tips, is making a comeback with a new campaign to reposition itself as the nation's tea and excite a younger demographic. [ more ]
Forbes
1 week ago
Marketing

New TikTok Study: Bicultural Consumers Expect Bicultural & Bilingual Messages On Social Media

Marketers should recognize young Hispanics as bicultural consumers and tailor messages to reflect their unique cultural identity. [ more ]
The Drum
1 month ago
Marketing

How brands f*ck-up when working with 'for youth, by youth' communities

Respect communities' wisdom and autonomy
Collaborate with communities authentically [ more ]
The Atlantic
2 months ago
Marketing

The Irony of the Sephora Tweens

Beauty products aimed at youth are increasingly popular.
Influencers on platforms like TikTok are impacting the beauty routine of young individuals. [ more ]
The Drum
5 months ago
Marketing

How Microsoft engaged younger NFL sports fans

Microsoft leveraged its sponsorship of the NFL to target younger consumers and showcase its technology.
They partnered with Overtime Sports to create talent-led assets that resonated in different environments and distribution touchpoints. [ more ]
The Drum
3 weeks ago
Graphic design

Ad of the Day: Jack Daniel's changes its iconic t-shirt design for the first time ever

Jack Daniel's collaborates with Wesley Joseph on a fresh, youth-focused ad campaign, leveraging its classic logo to connect with new audiences. [ more ]
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