Steve McQueen directs 12m PG Tips TV return starring Ashley Walters
One of Britain's favorite tea brands, PG Tips, is making a comeback with a new campaign to reposition itself as the nation's tea and excite a younger demographic.
New TikTok Study: Bicultural Consumers Expect Bicultural & Bilingual Messages On Social Media
Marketers should recognize young Hispanics as bicultural consumers and tailor messages to reflect their unique cultural identity.
Ad of the Day: Jack Daniel's changes its iconic t-shirt design for the first time ever
Jack Daniel's collaborates with Wesley Joseph on a fresh, youth-focused ad campaign, leveraging its classic logo to connect with new audiences.
How brands f*ck-up when working with 'for youth, by youth' communities
Respect communities' wisdom and autonomy
Collaborate with communities authentically
The Irony of the Sephora Tweens
Beauty products aimed at youth are increasingly popular.
Influencers on platforms like TikTok are impacting the beauty routine of young individuals.
How Microsoft engaged younger NFL sports fans
Microsoft leveraged its sponsorship of the NFL to target younger consumers and showcase its technology.
They partnered with Overtime Sports to create talent-led assets that resonated in different environments and distribution touchpoints.
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women's Sports | AdExchanger
Marketers need to engage sports fans outside traditional media, turning to video games like Fortnite for innovative sponsorships.