Tupperware files for bankruptcy in US and hunts for new ownersTupperware is filing for bankruptcy and seeking new owners to become a digital-first brand that appeals to younger consumers.
Shopify is coming for the preteens with new Roblox tie-upShopify integrates with Roblox to facilitate immersive commerce, enabling users to shop for physical products within the gaming platform.
Energy drinks can lead to serious heart issues in kids and teens, health experts sayYoung people increasingly impacted by excessive energy drink consumption.
Energy drinks can lead to serious heart issues in kids and teens, health experts sayYoung people increasingly impacted by excessive energy drink consumption.
Steve McQueen directs 12m PG Tips TV return starring Ashley WaltersOne of Britain's favorite tea brands, PG Tips, is making a comeback with a new campaign to reposition itself as the nation's tea and excite a younger demographic.
New TikTok Study: Bicultural Consumers Expect Bicultural & Bilingual Messages On Social MediaMarketers should recognize young Hispanics as bicultural consumers and tailor messages to reflect their unique cultural identity.
Ad of the Day: Jack Daniel's changes its iconic t-shirt design for the first time everJack Daniel's collaborates with Wesley Joseph on a fresh, youth-focused ad campaign, leveraging its classic logo to connect with new audiences.
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women's Sports | AdExchangerMarketers need to engage sports fans outside traditional media, turning to video games like Fortnite for innovative sponsorships.