#gen-alpha

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Fashion & style
fromSourcing Journal
4 days ago

Pacsun's Youth Study Shows Social Media Outranks Sustainability

Gen Z and Gen Alpha rely on social media—especially TikTok—for fashion, discovery, and career inspiration, blending trends with personal style while many pursue creator careers.
fromBusiness Insider
2 weeks ago

Gen Alpha is yelling out '6-7' and "41." It makes no sense - and that's the point

If you're roaming the hallways or lunchrooms of American schools, you might think that kids are suddenly really into math. You'll hear everyone from elementary age kids to high schoolers yell "six seven!" or "41!!!" to their friends with glee. I'm here to report to my fellow adults that brainrot has gotten so rotted that Gen Alpha - kids under 14, or so - are just saying numbers as memes.
Digital life
Marketing
fromEMARKETER
1 month ago

How marketers can embrace Gen Alpha's spending power

Gen Alpha holds substantial direct and household purchasing power, earns income digitally, influences parental shopping, and demands targeted brand messaging and experiences.
Writing
fromFast Company
1 month ago

Cambridge Dictionary adds 'skibidi,' 'delulu,' and other viral internet words

Neologisms from online culture—skibidi, tradwife, delulu—and Gen Alpha have been added to the Cambridge Dictionary.
E-Commerce
fromFortune
1 month ago

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents-and Roblox and Nike are among the big winners

Gen Alpha generates $100 billion in annual spending power and significantly influences household purchasing decisions.
Education
fromFortune
2 months ago

Gen Z content creators are bringing in millions from their side hustles-and questioning the need for a college degree

Younger generations increasingly aspire to careers in content creation, reflecting a shift away from traditional job paths.
fromFortune
2 months ago

Gen Alpha may never have to write a resume: Over 75% of employers are now using personality and skills tests in hiring

By the time Gen Alpha enters the job market, traditional methods of applying will likely be replaced with personality tests as a more effective hiring tool.
US news
#social-media
more#social-media
fromFast Company
2 months ago

Gen Alpha slang baffles parents-and AI

"The findings highlight an urgent need for improved AI safety systems to better protect young users, especially given Gen Alpha's tendency to avoid seeking help due to perceived adult incomprehension of their digital world."
Digital life
Women
fromFortune
2 months ago

Melinda French Gates shares the no1 skill that Gen Alpha girls can learn in high school that'll determine if they become a CEO later in life

Participating in sports can significantly enhance girls' chances of becoming CEOs, beyond traditional metrics like grades or coding skills.
Arts
fromwww.npr.org
3 months ago

Brother to Bruh: How Gen Alpha slang has its origins in the 16th century

The term 'bruh' has evolved from 'brother' to a versatile expression used by Gen Alpha to address parents and convey various emotions.
Growth hacking
fromFast Company
3 months ago

Gen Alpha side hustles: How kids are earning big online before they can even drive

Gen Alpha is increasingly leveraging the internet for side hustles, earning significant income at a young age.
Digital life
fromForbes
3 months ago

Gen Alpha: How Digital Natives Are Redefining Finance And Retail

Careful analysis of Gen Alpha's digital spending reveals significant trends for brands and financial institutions.
Engaging with young consumers early fosters brand loyalty and drives future commerce behavior.
fromFast Company
3 months ago

Millennials are now museum-worthy-and TikTok has feelings

"I created the 'museum of the millennial' lesson for my sixth grade students to show them that history isn't just found in dusty textbooks-it's alive, personal, and being made every day."
NYC parents
Marketing tech
fromMarketing Dive
3 months ago

Marketing to Gen Alpha: How brands can win over the next generation

Reaching Gen Alpha is crucial for marketers due to their rising purchasing power and savvy understanding of brands.
Marketing tech
fromFast Company
4 months ago

Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout

Gen Alpha's skincare needs are being targeted through innovative digital marketing strategies on platforms like gaming, rather than traditional media.
fromFast Company
4 months ago

Gaming is the key to reaching Gen Alpha consumers

Brands need to meet Gen Alpha where they are: in gaming, as this generation engages with digital spaces for socializing and self-expression.
Video games
OMG science
fromMail Online
4 months ago

Scientists reveal how much will climate change will affect YOU

Climate change will disproportionately affect today's youth, making climate extremes the norm for future generations.
Digital life
fromNew York Post
4 months ago

Is your kid is speaking Italian gibberish? Blame this Gen Alpha 'brainrot' meme

'Italian Brainrot' is a viral trend among Gen Alpha, merging absurd AI-generated content and humor, markedly distinct from genuine Italian culture.
Marketing tech
fromDigiday
4 months ago

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

Marketers must adapt to new consumer habits shaped by millennial parents and Gen Alpha children influencing each other's purchasing decisions.
Marketing tech
fromRetail Dive
5 months ago

How retailers are connecting with younger shoppers

Gen Alpha, influenced by Gen Z, is shaping future retail with significant purchasing impact despite their young age.
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