#gen-alpha

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'There is huge pressure on parents and it's ridiculous' - skin expert on Irish tweens' skincare regimes

Parents of young children are pressured into spending excessively on advanced skincare regimens unsuitable for their kids.
from Bustle
3 weeks ago

Who's Afraid of These Gen Alpha Queens?

Gen Alpha, the upcoming largest generation, is perceived with fear and skepticism by older generations, often branded as a societal threat.
#youth-trends

Kids are spending big money on skin care. Some adults are concerned

Preteens are increasingly engaging in skincare routines, impacting the beauty market significantly.
There's a notable shift as brands adapt their marketing to younger demographics.

Exclusive | Gen Alpha boys are dropping hundreds on designer cologne for back-to-school: 'He's obsessed with smelling good'

Gen Alpha boys, like 12-year-old Dean Scarangello, are increasingly embracing luxury colognes as a trend for self-expression and maturity.

Kids are spending big money on skin care. Some adults are concerned

Preteens are increasingly engaging in skincare routines, impacting the beauty market significantly.
There's a notable shift as brands adapt their marketing to younger demographics.

Exclusive | Gen Alpha boys are dropping hundreds on designer cologne for back-to-school: 'He's obsessed with smelling good'

Gen Alpha boys, like 12-year-old Dean Scarangello, are increasingly embracing luxury colognes as a trend for self-expression and maturity.
moreyouth-trends
#social-media

Algorithms, authenticity, and 'aura': 4 experts on how to win over Gen Alpha

Gen Alpha's preferences are heavily influenced by social media algorithms affecting family spending.

What Are 'iPad kids'? Why Gen Z criticizes Gen Alpha's screen time

Gen Z criticizes parents for allowing excessive screen time for Gen Alpha kids
Controversy over screen time and behavior of Gen Alpha kids discussed on social media platforms

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

Gen Alpha is engaged in a new trend of stealing Nike backpack zippers to gain social status and profit.

Algorithms, authenticity, and 'aura': 4 experts on how to win over Gen Alpha

Gen Alpha's preferences are heavily influenced by social media algorithms affecting family spending.

What Are 'iPad kids'? Why Gen Z criticizes Gen Alpha's screen time

Gen Z criticizes parents for allowing excessive screen time for Gen Alpha kids
Controversy over screen time and behavior of Gen Alpha kids discussed on social media platforms

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

Gen Alpha is engaged in a new trend of stealing Nike backpack zippers to gain social status and profit.
moresocial-media

Gen Alpha kids aren't making friends - new study reveals why

Kids today face significant challenges in making friends due to factors like social awkwardness, bullying, and lack of opportunities.
#education

How Can Blended Learning Prepare Digital Natives And Gen Alpha For The Technological Frontier?

Blended learning is a necessary adaptation to cater to the needs of digital natives and Gen Alpha.
Blended learning combines face-to-face instruction with online platforms and resources, offering an innovative and personalized educational experience.

Harnessing Slang For Effective Digital Learning

Incorporating slang in educational materials can increase engagement and relatability for students.

How Can Blended Learning Prepare Digital Natives And Gen Alpha For The Technological Frontier?

Blended learning is a necessary adaptation to cater to the needs of digital natives and Gen Alpha.
Blended learning combines face-to-face instruction with online platforms and resources, offering an innovative and personalized educational experience.

Harnessing Slang For Effective Digital Learning

Incorporating slang in educational materials can increase engagement and relatability for students.
moreeducation

How Gorilla Tag Became A Generational Obsession And Conquered VR

Gorilla Tag is immensely popular among Gen Alpha as a simple yet engaging virtual game that fosters community interaction.

70 Amazingly Fun Amazon Finds Under $20 That Every Gen Alpha Kid Will Go Crazy For

Affordable and fun Amazon finds under $20 for Gen Alpha kids are available to spark their imagination and creativity.
#parenting

Wasteful consumerism has a new worst enemy: Gen Alpha tweens

Gen Alpha is moving towards minimalism and sustainability in consumption.

Is Gen Alpha disrespectful or just misunderstood? Why confident kids are 'confronting authority' with a 'strong voice'

Gen Alpha is more misunderstood than disrespectful, reflecting broader societal changes rather than inherent issues.
The ability to express opinions openly is a hallmark of Gen Alpha, stemming from a different upbringing.

Wasteful consumerism has a new worst enemy: Gen Alpha tweens

Gen Alpha is moving towards minimalism and sustainability in consumption.

Is Gen Alpha disrespectful or just misunderstood? Why confident kids are 'confronting authority' with a 'strong voice'

Gen Alpha is more misunderstood than disrespectful, reflecting broader societal changes rather than inherent issues.
The ability to express opinions openly is a hallmark of Gen Alpha, stemming from a different upbringing.
moreparenting

Incoming review Netflix's Superbad-esque comedy is super unfunny

Incoming attempts to revive R-rated teen comedy tropes for a new generation, focusing on underprivileged freshman boys navigating high school antics.

Don't look now but Gen Alpha already has billions in spending power-and they want Nike and Starbucks

Gen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions.
#marketing-strategies

Report: Gen Alpha's tech sophistication will challenge brand strategies

Gen Alpha values creativity and authenticity over traditional marketing tactics.

How Generation Alpha Will Impact Marketing

Brands must adapt marketing strategies for Gen Alpha's tech-driven, brand-savvy nature.

After years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors & influencers

Brands are shifting towards Gen Alpha for influencer marketing.
Gen Alpha is digitally-savvy and influential in shaping family purchases.

Report: Gen Alpha's tech sophistication will challenge brand strategies

Gen Alpha values creativity and authenticity over traditional marketing tactics.

How Generation Alpha Will Impact Marketing

Brands must adapt marketing strategies for Gen Alpha's tech-driven, brand-savvy nature.

After years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors & influencers

Brands are shifting towards Gen Alpha for influencer marketing.
Gen Alpha is digitally-savvy and influential in shaping family purchases.
moremarketing-strategies

Here's What Parents Need To Know About Kids Shopping At Sephora

Gen Alpha is showing a newfound obsession with high-end skincare products at a young age.
There is concern about the meanness and judgment surrounding young girls and tweens at Sephora.

Video of Gen Alpha kids explaining internet slang has older generations feeling 'gaslit by toddlers'

Gen Alpha finds slang like 'slay', 'bet', and the crying laughing emoji uncool
The video has garnered over 7 million views on TikTok

Council Post: What To Know About Generation Alpha And Influencer Marketing

Brands should focus on Gen Alpha to stay relevant with future consumers.

Marketing to young people? It's as easy as A, B, (gen) Z...

To effectively market to Gen Z and Gen Alpha, brands should focus on being present on various digital platforms, providing immediate access and meaningful interactions.
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