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Video Games, Not TikTok, Could Be Fashion's Gateway to Gen Alpha

Brands should focus on video games rather than social media to engage Gen Alpha effectively.

Gen Alpha gamers split their time equally between gaming and social media, indicating new social dynamics.

TikTok's Ban Is Our Wake-Up Call to Do Better by Gen Alpha

TikTok's potential removal urges brands to rethink engagement strategies for Gen Alpha as they navigate a possible post-TikTok landscape.

Algorithms, authenticity, and 'aura': 4 experts on how to win over Gen Alpha

Gen Alpha's preferences are heavily influenced by social media algorithms affecting family spending.

What Are 'iPad kids'? Why Gen Z criticizes Gen Alpha's screen time

Gen Z criticizes parents for allowing excessive screen time for Gen Alpha kids

Controversy over screen time and behavior of Gen Alpha kids discussed on social media platforms

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

Gen Alpha is engaged in a new trend of stealing Nike backpack zippers to gain social status and profit.

Video Games, Not TikTok, Could Be Fashion's Gateway to Gen Alpha

Brands should focus on video games rather than social media to engage Gen Alpha effectively.

Gen Alpha gamers split their time equally between gaming and social media, indicating new social dynamics.

TikTok's Ban Is Our Wake-Up Call to Do Better by Gen Alpha

TikTok's potential removal urges brands to rethink engagement strategies for Gen Alpha as they navigate a possible post-TikTok landscape.

Algorithms, authenticity, and 'aura': 4 experts on how to win over Gen Alpha

Gen Alpha's preferences are heavily influenced by social media algorithms affecting family spending.

What Are 'iPad kids'? Why Gen Z criticizes Gen Alpha's screen time

Gen Z criticizes parents for allowing excessive screen time for Gen Alpha kids

Controversy over screen time and behavior of Gen Alpha kids discussed on social media platforms

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices

Gen Alpha is engaged in a new trend of stealing Nike backpack zippers to gain social status and profit.

moresocial-media

#consumer-behavior

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

Council Post: What To Know About Generation Alpha And Influencer Marketing

Brands should focus on Gen Alpha to stay relevant with future consumers.

After years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors & influencers

Brands are shifting towards Gen Alpha for influencer marketing.

Gen Alpha is digitally-savvy and influential in shaping family purchases.

CMO Circle: The AI-Powered Marketing Playbook for 2025

Marketers must prioritize outcomes like revenue and profit over traditional engagement metrics by 2025.

Council Post: What To Know About Generation Alpha And Influencer Marketing

Brands should focus on Gen Alpha to stay relevant with future consumers.

After years of wooing Gen Z, brands are tapping Gen Alpha as ambassadors & influencers

Brands are shifting towards Gen Alpha for influencer marketing.

Gen Alpha is digitally-savvy and influential in shaping family purchases.

moreconsumer-behavior

Kids are spending big money on skin care. Some adults are concerned

Preteens are increasingly engaging in skincare routines, impacting the beauty market significantly.

There's a notable shift as brands adapt their marketing to younger demographics.

Exclusive | Sephora is the new Chuck E. Cheese for tween girl birthday parties: 'It was exactly what she wanted'

Sephora hosts birthday parties for skin-care-obsessed tweens, a trend generating both excitement and controversy among parents.

The CEO of Sephora says your teenager only needs to be buying 3 skincare products

Sephora's CEO emphasizes teenagers should stick to basic skincare: cleanser, moisturizer, and SPF.

Kids are spending big money on skin care. Some adults are concerned

Preteens are increasingly engaging in skincare routines, impacting the beauty market significantly.

There's a notable shift as brands adapt their marketing to younger demographics.

Exclusive | Sephora is the new Chuck E. Cheese for tween girl birthday parties: 'It was exactly what she wanted'

Sephora hosts birthday parties for skin-care-obsessed tweens, a trend generating both excitement and controversy among parents.

The CEO of Sephora says your teenager only needs to be buying 3 skincare products

Sephora's CEO emphasizes teenagers should stick to basic skincare: cleanser, moisturizer, and SPF.

#financial-literacy

Gen Alpha's Side Hustles and $11.3 Billion Spending Power | Entrepreneur

Gen Alpha is increasingly engaged in financial planning, with many starting side hustles and prioritizing savings at a young age.

Don't look now but Gen Alpha already has billions in spending power-and they want Nike and Starbucks

Gen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions.

Gen Alpha's Side Hustles and $11.3 Billion Spending Power | Entrepreneur

Gen Alpha is increasingly engaged in financial planning, with many starting side hustles and prioritizing savings at a young age.

Don't look now but Gen Alpha already has billions in spending power-and they want Nike and Starbucks

Gen Alpha kids exhibit strong financial assertiveness and spending habits, driven by factors like easy digital transactions.

morefinancial-literacy

Gen Alpha Never Left The Metaverse, Marketers Did

Marketers are neglecting the growing digital metaverse where Gen Alpha actively engages, missing significant opportunities.

How today's five-year-old children will shape tomorrow's IT workers

Nurturing online safety and cyber security awareness is essential for empowering future generations.

Harnessing Slang For Effective Digital Learning

Incorporating slang in educational materials can increase engagement and relatability for students.

How today's five-year-old children will shape tomorrow's IT workers

Nurturing online safety and cyber security awareness is essential for empowering future generations.

Harnessing Slang For Effective Digital Learning

Incorporating slang in educational materials can increase engagement and relatability for students.

Skibidi Toilet and Plungerman are coming to Fortnite

Skibidi Toilet is a popular meme and has evolved into a significant digital franchise impacting Gen Alpha's culture.

The Year in Brain Rot

The term 'skibidi' is a fluid, multi-functional expression among Gen Alpha, with no fixed meaning, reflecting contemporary meme culture.

Skibidi Toilet and Plungerman are coming to Fortnite

Skibidi Toilet is a popular meme and has evolved into a significant digital franchise impacting Gen Alpha's culture.

The Year in Brain Rot

The term 'skibidi' is a fluid, multi-functional expression among Gen Alpha, with no fixed meaning, reflecting contemporary meme culture.

morememe-culture

My Gen Alpha sister gave me her Christmas list. Here's what surprised me the most.

Teen Christmas lists reveal surprising brand preferences, blending nostalgia with latest trends.

'PDF to Brainrot' tools are bringing TikTok visuals to Gen Alpha's academics

The use of AI tools to create 'brainrot' study videos reflects modern educational practices and changing attention spans.

What is 'pose 28'? Explaining the viral internet move

Pose 28 is a popular Roblox pose that has influenced real-life trends among younger audiences, especially via platforms like TikTok.

'PDF to Brainrot' tools are bringing TikTok visuals to Gen Alpha's academics

The use of AI tools to create 'brainrot' study videos reflects modern educational practices and changing attention spans.

What is 'pose 28'? Explaining the viral internet move

Pose 28 is a popular Roblox pose that has influenced real-life trends among younger audiences, especially via platforms like TikTok.

moretiktok-trends

'There is huge pressure on parents and it's ridiculous' - skin expert on Irish tweens' skincare regimes

Parents of young children are pressured into spending excessively on advanced skincare regimens unsuitable for their kids.

Who's Afraid of These Gen Alpha Queens?

Gen Alpha, the upcoming largest generation, is perceived with fear and skepticism by older generations, often branded as a societal threat.

Gen Alpha kids aren't making friends - new study reveals why

Kids today face significant challenges in making friends due to factors like social awkwardness, bullying, and lack of opportunities.

How Gorilla Tag Became A Generational Obsession And Conquered VR

Gorilla Tag is immensely popular among Gen Alpha as a simple yet engaging virtual game that fosters community interaction.

70 Amazingly Fun Amazon Finds Under $20 That Every Gen Alpha Kid Will Go Crazy For

Affordable and fun Amazon finds under $20 for Gen Alpha kids are available to spark their imagination and creativity.

Wasteful consumerism has a new worst enemy: Gen Alpha tweens

Gen Alpha is moving towards minimalism and sustainability in consumption.

Is Gen Alpha disrespectful or just misunderstood? Why confident kids are 'confronting authority' with a 'strong voice'

Gen Alpha is more misunderstood than disrespectful, reflecting broader societal changes rather than inherent issues.

The ability to express opinions openly is a hallmark of Gen Alpha, stemming from a different upbringing.

Wasteful consumerism has a new worst enemy: Gen Alpha tweens

Gen Alpha is moving towards minimalism and sustainability in consumption.

Is Gen Alpha disrespectful or just misunderstood? Why confident kids are 'confronting authority' with a 'strong voice'

Gen Alpha is more misunderstood than disrespectful, reflecting broader societal changes rather than inherent issues.

The ability to express opinions openly is a hallmark of Gen Alpha, stemming from a different upbringing.

Exclusive | Gen Alpha boys are dropping hundreds on designer cologne for back-to-school: 'He's obsessed with smelling good'

Gen Alpha boys, like 12-year-old Dean Scarangello, are increasingly embracing luxury colognes as a trend for self-expression and maturity.

Incoming review Netflix's Superbad-esque comedy is super unfunny

Incoming attempts to revive R-rated teen comedy tropes for a new generation, focusing on underprivileged freshman boys navigating high school antics.

#marketing-strategies

Report: Gen Alpha's tech sophistication will challenge brand strategies

Gen Alpha values creativity and authenticity over traditional marketing tactics.

How Generation Alpha Will Impact Marketing

Brands must adapt marketing strategies for Gen Alpha's tech-driven, brand-savvy nature.

Report: Gen Alpha's tech sophistication will challenge brand strategies

Gen Alpha values creativity and authenticity over traditional marketing tactics.

How Generation Alpha Will Impact Marketing

Brands must adapt marketing strategies for Gen Alpha's tech-driven, brand-savvy nature.

moremarketing-strategies

Marketing to young people? It's as easy as A, B, (gen) Z...

To effectively market to Gen Z and Gen Alpha, brands should focus on being present on various digital platforms, providing immediate access and meaningful interactions.

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