"Now that more people are seeing creators and what can become of it, they are starting to see it as a launchpad to do other things. People create a career on their own terms and it can fund whatever you want."
"Initially I didn't even know getting paid for TikToks was something that could happen. Now it's shifted [to be] a much more open conversation, which is why a lot of people want to be in this world."
Younger generations view content creation as a career launchpad that can lead to business ventures and brand-building. Creator revenues are projected to double by 2030 according to WPP Media, encouraging early monetization of audiences. Children and teens are cultivating large followings and signing brand deals, such as an eight-year-old sibling duo with 5.2 million TikTok followers and partnerships with skincare and vitamin companies. Teen entrepreneurs are launching their own labels, and prominent young influencers can command fees of $20,000 or more per post while converting followers into purchases.
Read at The Business of Fashion
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