The global social media ad market is projected to grow 12% this year, with a significant number of marketers planning to collaborate with more influencers. 76% of social media users report that social content influenced their purchasing decisions, particularly among Gen Z consumers. The investment in AI is rising, with 71% of marketers planning to invest substantial amounts over the next three years. Despite economic uncertainties, many consumers feel positive about their financial capabilities. CMOs face challenges in strategizing, with one-third not planning beyond three years, while Gen Alpha shows substantial spending potential.
76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers.
71% of marketers plan to invest at least $10 million into AI over the next three years, up from 57% in 2024.
84% of CMOs report difficulty when it comes to developing and executing a marketing strategy.
53% of Gen Alpha children receive an allowance, equating to $28 billion in direct spending power.
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