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1 week agoGetting Lost In The Protocols At NRF's Big Show 2026 | AdExchanger
Hello, influencers Influencers often refer to themselves a "creators." Sometimes, retailers will use a more ambiguous "community" framing or even "talent relations." The most unabashed will speak openly of a social affiliate network. But call them what you like, social influencers had a major presence this year. Walmart, for example, sent Sarah Henry, its VP of content, influencer and commerce, to discuss the retailer's creator programs.
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