As brands reassess their marketing strategies in a challenging economy, summer proves to be a crucial time for engaging customers ahead of key sales periods like back-to-school and Black Friday. With diminishing consumer confidence, Target plans to launch over 10,000 new products and host promotional events to drive foot traffic. Similarly, startups are adapting their marketing efforts with tighter budgets, focusing on returning successful products and collaborations to optimize outreach and appeal to their target audiences effectively.
"Ollie, which sells fresh dog food, is one such brand that is refreshing its summer marketing with a returning product. The company is teaming up with ice cream brand Van Leeuwen to bring back a limited-edition peanut butter and banana frozen dog treat that the two companies released last summer."
"Rick Gomez, the evp and chief commercial officer at Target, said during an earnings call on May 21 that the retailer was focused on 'placing smart bets in key areas, focused on the latest styles, trends and cultural moments.'"
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