"Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute. Consumers also spent a record $6.4 billion online on Thanksgiving Day, per Adobe."
"Meanwhile, software company Salesforce estimated that Black Friday online sales totaled $18 billion in the U.S. and $79 billion globally. And e-commerce platform Shopify said its merchants raked in a record $6.2 billion in sales worldwide on Black Friday. At its peak, sales reached $5.1 million per minute - with top categories including cosmetics and clothing, according to the Canadian company."
U.S. online Black Friday spending reached record levels, with Adobe Analytics reporting $11.8 billion on Friday and $6.4 billion on Thanksgiving, a 9.1% increase from last year. Online traffic concentrated between 10 a.m. and 2 p.m., with $12.5 million passing through carts per minute at peak. Salesforce estimated $18 billion in U.S. online Black Friday sales and $79 billion globally. Shopify merchants recorded $6.2 billion worldwide, peaking at $5.1 million per minute, led by cosmetics and clothing. Top categories included video game consoles, electronics, and home appliances. RetailNext reported a 3.6% decline in physical-store Black Friday traffic.
Read at MyNorthwest.com
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