Just like rock and roll, Black Friday is something imported from the USA that has gone from niche to consumer frenzy levels in a few short years. What originally started as a physical retail initiative has now morphed into a digital one, with offers pinging onto our phones as customers spend more of their lives in the digital, mobile-first realm. With so many brand vying for customers attention, paid online activity is a necessity in developing a smart strategy to win customers not only at this time of year, but to also inform your strategy for the future.
You know, for how much we've talked about tariffs, with all the delays and changes, they did not disrupt the holiday season as much as feared. We saw Black Friday set a record. Then Cyber Monday set a spending record. Adobe Analytics, which tracks online shopping, saw people spending over $10 million every minute on the evening of Cyber Monday.
Take the Samsung Galaxy S25 Ultra, for example. Samsung US is offering a $560 discount with no extra requirements - and you get double the storage for free! That brings the regular price for the 12GB/512GB model down to $860. However, if you qualify for the program, you can get an additional $153 off, so the price drops to $707.
Thuma knows what it's doing when it comes to bed frames, which is why we're so excited to see Thuma's Black Friday deals. Two different frames from Thuma are the top picks in our Best Bed Frames guide, and our reviewers have reported how not only high-quality and and sturdy the brand's frames are, but also how easy it is to put the frame together thanks to Japanese-style joinery.
By the numbers: Friday's retail sales excluding autos rose 4.1%, Mastercard SpendingPulse said in a statement. That's stronger than last year's 3.4% growth. Online sales rose 10.4%; in-store sales rose 1.7%. The data are not adjusted for inflation. Demand was strongest for clothes and jewelry. The Mastercard data lines up with other evidence that shoppers turned out Friday. Pass_by, which analyzes retail foot traffic, said in-store visits rose 1.17% this year versus last.
NEW YORK (AP) - Despite wider economic uncertainty hovering above this year's holiday season, shoppers turned out in big numbers for Black Friday - spending billions of dollars both in stores and online. Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute.
When looking for monitors, especially around the holidays, we know that price is the biggest deciding factor. So a good discount is the biggest determination on what makes it on this list. After that it's specs - a gaming monitor with a faster hertz is better than a slower one at the same size and resolution, USB-C is a great extra especially if it offers power delivery, et cetera.
No matter where your next trip takes you, you'll need a trusty travel bag to help youand all your essentialsget there. Whether you're a fan of hardside suitcases or you've mastered the art of packing all your belongings compactly inside a weekender or duffel bag, there's no time like Black Friday to get your hands on new luggage. Target's Black Friday sale features some of the biggest markdowns on vacation-ready bags of all shapes, styles, and sizes.
All-Clad Black Friday deals are in full swing, including discounts on brand-new products and a ton of additional options from the Factory Seconds Sale. This spendy cookware is the gold standard and used by home cooks and chefs alike, including several of us on the WIRED Reviews team. Nearly everything is backed by a lifetime warranty, and your investment will pay off in the form of reliable cookware that'll probably outlast you. We've rounded up a few of our favorites below.
Lululemon decided to celebrate Black Friday with a rare online sale, so instead of braving the crowds at the mall to restock your workout wardrobe, you can just do it from the comfort of your own home over a plate of Thanksgiving leftovers. Whether you're replacing your worn-out joggers, searching for perfect holiday gifts for fitness-obsessed pals, or simply need a layering base deep under a protective winter coat, it's all on sale through November 30.