"Adobe, which studies Adobe Analytics date culled from over 1 trillion visits to U.S. retail sites, reported that U.S. ecommerce sales reached a record $11.8 billion online on Black Friday, up 9.1% year-over-year. That exceeded Adobe's forecast of 8.3% ecommerce growth on Black Friday. Between 10 a.m. and 2 p.m. on Black Friday, online shoppers spent $12,5 million every minute, according to Adobe. "The record spending yesterday shows that Black Friday has cemented its role as a major e-commerce moment, as more shoppers opt to stay home and take advantage of deals," Adobe reported in releasing the results this morning."
""Cyber Week is off to a strong start, with online spending on Thanksgiving and Black Friday both coming in above Adobe's initial forecasts," saidVivek Pandya, lead analyst, Adobe Digital Insights. "This was driven in large part by competitive deals across categories like electronics, toys, and apparel. Discounts are set to remain elevated through Cyber Monday, which we expect will remain the biggest online shopping day of the season and year." Salesforce, which also tracks online spending drawn from 1.5 billion consumers using global ecommerce platforms, reported today that $79 billion was spent online globally on Black Friday, up 6%, with U.S. sales of $18 billion, up 3%."
U.S. ecommerce sales reached a Black Friday record of $11.8 billion, a 9.1% year-over-year increase that exceeded forecasts. Online shoppers spent about $12.5 million per minute between 10 a.m. and 2 p.m. Global online spending on Black Friday totaled $79 billion, including $18 billion in U.S. sales. Both Adobe and Salesforce reported substantial surges in AI-driven traffic to retail sites. Competitive discounts across electronics, toys, and apparel boosted online demand, with discounts expected to remain elevated through Cyber Monday. Physical-store foot-traffic results were mixed, with different trackers showing conflicting trends.
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