"Profound, a marketing platform that helps brands create AI-optimized content, released a Black Friday Index, a leaderboard tracking which brands and retailers ChatGPT seems to be favoring the most. According to Profound, the Black Friday Index highlights the 10 most visible brands - that is, the brands appearing most frequently in shopping-related prompts fed to ChatGPT - in a variety of categories like electronics, beauty and toys."
"In the appliances category, for example, the top three most visible brands are Walmart, Best Buy and Home Depot, with visibility scores of 74.1%, 69.3% and 50.3% respectively.In other categories, the results are a bit more fragmented. In shoes, for example, the most visible brand is Adidas, appearing in 50.2% of relevant prompts, according to Profound. The next most visible brands are Walmart, Nike and Skechers, with visibility scores of 35.6%, 35.3% and 26% respectively."
Profound compiled a Black Friday Index measuring which brands appear most frequently in ChatGPT shopping prompts from Nov. 25 to Dec. 1. The index ranks the 10 most visible brands in categories including electronics, beauty, toys, appliances and shoes, assigning visibility scores based on frequency in relevant queries. In appliances, Walmart, Best Buy and Home Depot scored 74.1%, 69.3% and 50.3% respectively. In shoes, Adidas led with 50.2%, followed by Walmart, Nike and Skechers. The index also identifies most visible products per category, such as Kiehl's hydration gift set and Peach & Lily's glass skin discovery kit in beauty.
Read at Digiday
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