"You know, for how much we've talked about tariffs, with all the delays and changes, they did not disrupt the holiday season as much as feared. We saw Black Friday set a record. Then Cyber Monday set a spending record. Adobe Analytics, which tracks online shopping, saw people spending over $10 million every minute on the evening of Cyber Monday."
"Four percent. Well, that's a bit higher than inflation, so it seems like people aren't just spending more because they're paying higher prices. No. People seem to be buying more. I'll give you another example. I talked to Alfred Mai. His company, ASM Games, sells card games. Think like family trivia or date night Ideas. And usually, you cannot get him on the phone one week before Christmas. That's the busiest time of year for him."
Holiday consumer spending was stronger than expected despite low economic confidence and many households tightening budgets. Tariffs, delays, and supply changes did not significantly disrupt seasonal sales. Black Friday and Cyber Monday reached record levels, with Adobe Analytics reporting more than $10 million spent per minute on Cyber Monday evening. Mastercard estimates nearly 4% spending growth in November and December, which exceeds inflation and indicates higher quantities or volumes purchased. Some small businesses, such as ASM Games, experienced inventory sellouts and sales surpassing expectations. Retail performance combined stronger demand and lower-than-anticipated disruption to drive robust holiday spending.
Read at www.npr.org
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