"Black Friday data from companies like Adobe and Salesforce can provide an early indicator of broader holiday shopping trends. Adobe is projecting a total of $253.4 billion in holiday spending this year, compared to $241.1 billion in 2024. Salesforce said it tracked $79 billion in global spending on Black Friday, with $18 billion of that in the United States, year-over-year increases of 6% and 3%, respectively."
"Salesforce said it tracked $79 billion in global spending on Black Friday, with $18 billion of that in the United States, year-over-year increases of 6% and 3%, respectively. But this growth may have less to do with increased consumer demand and instead reflecting higher prices - Salesforce data also shows that prices were up an average of 7%, while order volumes were down 1%."
American consumers spent $11.8 billion online on Black Friday, a record up from $10.8 billion the previous year, with Adobe Analytics tracking more than 1 trillion visits to U.S. retail websites. Between 10am and 2pm online shoppers spent about $12.5 million per minute. Adobe projects Cyber Monday will reach $14.2 billion and forecasts total holiday spending of $253.4 billion versus $241.1 billion in 2024. Salesforce tracked $79 billion globally on Black Friday ($18 billion in the U.S.), noted prices rose about 7% while order volumes fell 1%, and estimated AI and AI agents influenced $22 billion in sales. In-store foot traffic metrics were mixed.
Read at TechCrunch
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