"American shoppers are delivering a record-breaking Black Friday, with online spending already reaching $8.6 billion by early evening and projections suggesting the final tally could exceed initial forecasts, according to data from Adobe Analytics. Black Friday online spending through 6:30 p.m. ET represents 9.4% growth compared to last year, slightly outpacing Adobe's earlier forecast of 8.3% growth for the day."
"Adobe now expects consumers will spend between $11.7 billion and $11.9 billion by the time Black Friday concludes, up from its earlier projection of $11.7 billion. This would set a new single-day record for online shopping. Adobe also found that more buyers are turning to AI tools and Buy Now Pay Later options to make purchases. The data comes from analyzing commerce transactions across over 1 trillion visits to US retail sites, covering 100 million products across 18 categories."
Online spending on Black Friday reached $8.6 billion by early evening, representing 9.4% growth through 6:30 p.m. ET year-over-year and slightly outpacing prior forecasts. Projections now place total Black Friday online sales between $11.7 billion and $11.9 billion, which would set a new single-day record. AI-driven shopping and Buy Now, Pay Later options are fueling purchases, and mobile shopping contributed strongly. Analysis covered over 1 trillion visits to U.S. retail sites and 100 million products across 18 categories. Cyber Week is forecast to total $43.7 billion, accounting for 17.2% of holiday season spending, up 6.3% year-over-year.
Read at Business Insider
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