U.S. consumers spent a record $11.8 billion online during Black Friday sales

"Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. It was a slight increase from the company's spending estimate of $11.7 billion. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute. Mobile shopping was estimated to drive more than half of all sales, according to Adobe."

"Consumers also spent a record $6.4 billion online on Thanksgiving Day, per Adobe. Top categories that saw an uptick in sales across both days included video game consoles, electronics and home appliances. Shopping services powered by artificial intelligence and social media advertising have also particularly influenced what consumers choose to buy, the firm said. Meanwhile, software company Salesforce estimated that Black Friday online sales totaled $18 billion in the U.S. and $79 billion globally."

"And e-commerce platform Shopify said its merchants raked in a record $6.2 billion in sales worldwide on Black Friday. At its peak, sales reached $5.1 million per minute - with top categories including cosmetics and clothing, according to the Canadian company. Black Friday is far from the sales event that created midnight mall crowds or doorbuster mayhem just decades ago."

U.S. consumers spent a record $11.8 billion online on Black Friday, a 9.1% increase from last year, according to Adobe Analytics. Online sales peaked between 10 a.m. and 2 p.m. local time, with $12.5 million passing through carts each minute, and mobile shopping accounted for more than half of all sales. Consumers also spent a record $6.4 billion online on Thanksgiving Day. Top categories with increased sales included video game consoles, electronics and home appliances. Salesforce estimated U.S. Black Friday online sales at $18 billion and global sales at $79 billion, while Shopify merchants recorded $6.2 billion worldwide.

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