"By analyzing trends of this event with the help of contextual AI, valuable insights are uncovered to help design campaigns that effectively reach a broader audience. Black Friday, which originates from the United States, has gained global recognition with countries participating in the event worldwide. It marks the busiest shopping day of the year in many nations, and is known for significant sales, discounts, and attractive prices."
"Seedtag's contextual AI, Liz, understands Black Friday topics much like a person would do and goes far beyond superficial analysis. Liz recognizes connections between articles and matches users with content interesting to them. It studies over 80 million articles daily, identifying valuable trends and areas of interest for advertisers. Thanks to its extensive dataset, Liz is able to deliver Seedtag's Black Friday Insights."
Black Friday has become a global shopping event and often represents the busiest shopping day of the year, driven by significant sales, discounts, and attractive prices. Consumers spent $9.12bn on Black Friday in 2022, a 2.3% increase year over year. Consumer purchases during Black Friday concentrate in specific categories: 53% bought clothing, shoes, and accessories while 49% bought electronics. Brands that align campaigns with popular Black Friday topics increase relevance and engagement. Seedtag's contextual AI, Liz, analyzes over 80 million articles daily, recognizes connections between content, and delivers insights showing beauty, fashion, and tech receive the most attention.
Read at The Drum
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