"Black Friday has supplanted Cyber Monday in online spending growth for the second year in a row, according to Adobe Inc., with deal-hunting consumers getting an early start on their holiday shopping. US shoppers spent $14.25 billion online during Cyber Monday, up 7.1% from a year ago, compared with a 9.1% increase on Black Friday. The firm said spending in the five-day period from Thanksgiving to Cyber Monday totaled $44.2 billion, up 7.7% from a year ago."
"Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday, said Vivek Pandya, lead analyst at Adobe Digital Insights. More than half of consumers shopped exclusively or mostly online during the five-day period, according to a survey released Tuesday by the research firm Numerator. That was good news for Amazon.com Inc., which attracted 87% of those surveyed, followed by Walmart Inc., according to Numerator."
"China-linked online discounters Temu and Shein, heavily exposed to the May closing of a tariff loophole on small packages, lost momentum. Cyber Monday remains the biggest online spending day of the year at $14.25 billion, with Black Friday narrowing the gap at $11.8 billion. Shoppers started out slower than expected on Cyber Monday but ramped up as the day progressed."
Black Friday surpassed Cyber Monday in online spending growth for the second consecutive year as consumers began holiday shopping earlier. Cyber Monday recorded $14.25 billion in online sales, up 7.1%, while Black Friday grew 9.1% to $11.8 billion. The five-day Thanksgiving-to-Cyber-Monday period totaled $44.2 billion, up 7.7%. Competitive Cyber Week deals prompted more than half of consumers to shop mostly or exclusively online. Amazon attracted 87% of surveyed shoppers, with Walmart second. Temu and Shein lost momentum after a tariff change. Global online sales rose about 7%, helped by European interest-rate cuts amid U.S. economic headwinds.
Read at www.mercurynews.com
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