"Despite wider economic uncertainty hovering above this year's holiday season, shoppers turned out in big numbers for Black Friday - spending billions of dollars both in stores and online. Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute."
"Mastercard SpendingPulse, which tracks in-person and online spending, reported that overall Black Friday sales excluding automotive rose 4.1% from a year ago. The retail sales indicator, which is not adjusted for inflation, showed online sales jumped by double digits (10.4%), while in-store purchases inched up 1.7%. Michelle Meyer, chief economist at the Mastercard Economics Institute, said consumers are "navigating an uncertain environment" this holiday season "by shopping early, leveraging promotions, and investing in wish-list items.""
U.S. consumers spent record amounts online over Thanksgiving and Black Friday, with Adobe Analytics reporting $6.4 billion on Thanksgiving and $11.8 billion on Black Friday. Traffic peaked between 10 a.m. and 2 p.m. local time, when $12.5 million passed through online carts every minute. Top-performing categories included video game consoles, electronics, home appliances, cosmetics and clothing. Salesforce estimated U.S. Black Friday online sales at $18 billion and global sales at $79 billion, while Shopify merchants generated a record $6.2 billion worldwide. Mastercard reported overall Black Friday sales excluding automotive rose 4.1%, with online sales up 10.4% and in-store purchases up 1.7%. Consumers are shopping earlier, using promotions, and relying on AI-powered services and social media advertising to guide purchases.
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