"Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1% jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 million passed through online shopping carts every minute. Consumers also spent a record $6.4 billion online on Thanksgiving Day, per Adobe. Top categories that saw an uptick in sales across both days included video game consoles, electronics and home appliances."
"Meanwhile, software company Salesforce - which tracks digital spending from a range of retailers, including grocers - estimated that Black Friday online sales totaled $18 billion in the U.S. and $79 billion globally. And e-commerce platform Shopify said its merchants raked in a record $6.2 billion in sales worldwide on Black Friday. The retail sales indicator, which is not adjusted for inflation, showed online sales jumped by double digits (10.4%), while in-store purchases inched up 1.7%."
U.S. consumers spent a record $11.8 billion online on Black Friday, a 9.1% increase from last year, with peak traffic between 10 a.m. and 2 p.m. local time when $12.5 million passed through carts every minute. Online spending on Thanksgiving reached a record $6.4 billion. Video game consoles, electronics and home appliances were top-selling categories across both days. Salesforce estimated U.S. Black Friday online sales at $18 billion and $79 billion globally. Shopify merchants recorded $6.2 billion worldwide on Black Friday, with peaks of $5.1 million per minute. Mastercard reported overall Black Friday sales excluding automotive rose 4.1%, driven by a double-digit online increase.
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