The pandemic provided challenges for many businesses, yet Amazon seized the opportunity to enhance its e-commerce operations, achieving a significant revenue increase. By 2024, e-commerce only comprises about 16% of total retail sales, but Amazon leads the market, capturing nearly 40% share. This dominance stems from its 'walled garden' approach, which allows Amazon to control user experiences and leverage data to target advertising effectively. This strategy not only reinforces its market position but also offers insights into customer preferences, despite some brands opting not to sell on Amazon.
Amazon's strategy of maintaining a 'walled garden' allows it to control user experiences and collect valuable data, solidifying its leadership in e-commerce.
While e-commerce stands at 16% of retail revenues in 2024, Amazon's market share highlights its unique position with nearly 40% dominance.
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