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Marketing tech
fromAdExchanger
1 day ago

Amazon Strives For Streaming Ad Dominance; Everything But The Media | AdExchanger

Amazon positions its Marketing Cloud as a measurement-driven TV ad solution, attracting spend despite walled-garden limits; OpenAI’s chat platform shows large ad upside but faces structural fit issues.
Marketing tech
fromDigiday
2 days ago

Pitch deck: How Amazon is emerging as the proof layer for TV spend

Amazon positions CTV as a measurement-first proof layer offering authenticated household reach, closed-loop attribution, and full-funnel optimization despite walled-garden limitations.
fromAdExchanger
4 months ago

The Non-Walled Non-Garden; Clip And Dip | AdExchanger

The Trade Desk's Data Alliance white labels and sources data without buyers necessarily knowing which vendors were used, raising concerns about transparency.
E-Commerce
E-Commerce
fromMiami Herald
8 months ago

Amazon quietly tests letting customers shop from third-party websites

Amazon capitalizes on its 'walled garden' strategy, dominating e-commerce with competitive advantages from customer data.
The pandemic affected many businesses, but Amazon thrived and maintained strong growth in e-commerce.
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