#tv-ad-measurement

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#amazon-advertising #walled-garden #openai-ads #privacy #clean-rooms #data-anonymization
Marketing tech
fromAdExchanger
1 day ago

Amazon Strives For Streaming Ad Dominance; Everything But The Media | AdExchanger

Amazon positions its Marketing Cloud as a measurement-driven TV ad solution, attracting spend despite walled-garden limits; OpenAI’s chat platform shows large ad upside but faces structural fit issues.
Marketing tech
fromAdExchanger
2 weeks ago

Tatari Wants to Fix Broken TV Measurement. Here's Why It's Failing | AdExchanger

TV ad measurement accuracy is collapsing due to privacy-driven data silos and unsuitable clean-room solutions, causing double-counting and degraded optimization.
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