#measurement--attribution

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#ooh-advertising #performance-marketing #programmatic-ooh #out-of-home-advertising #programmatic-dooh
Marketing tech
fromExchangewire
3 days ago

billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

OOH advertising is becoming a measurable, performance-driven channel due to improved measurement, data, programmatic buying, and creative technologies enabling accountable audience engagement.
Marketing
fromThe Drum
1 month ago

Let's take this outside: 5 OOH questions every marketer needs the answers to

Out-of-home advertising is now a measurable, data-driven channel requiring location-based analytics, programmatic creative, and controlled testing to optimize ROI and attribution.
Marketing tech
fromMarketing Dive
2 months ago

Why marketers still struggle to capitalize on in-store retail media

In-store retail media offers high purchase-moment reach but lacks standardized buying, measurement, and management infrastructure, limiting investment despite projected growth.
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