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Retail media networks, like those launched by RE/MAX, exemplify how traditional companies can tap into diverse advertising revenue beyond their primary markets.
Retail media's rise: are marketers ready to make the most of it?
Retail media networks (RMNs) are moving out of the shadows and fast becoming the star performers in marketers' media mixes, with 65% of global marketers noting their increased importance.
Nearly three-quarters (74%) of US sell-side retail media decision-makers rank creative services as one of the most important services offered by retail media networks.
