#retail-media-networks
#retail-media-networks

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

Marketers are struggling to decide where to spend with the rapid growth of retail media networks.

Amazon is the dominant player in the retail media sector, with 76% of marketers using the platform. [ more ]

Digiday

How data clean rooms are enhancing retail media transparency and effectiveness

Retail media networks market segment to more than double to over $100 billion by 2027.

Data clean rooms essential for secure data collaboration in retail media, especially with the deprecation of third-party cookies. [ more ]

Digiday

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

First-party data is increasingly crucial as Google phases out third-party cookies.

Retail media networks are seeing growth due to advertisers' interest in first-party data strategies. [ more ]

Digiday

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.

Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy. [ more ]

Digiday

Online marketing

Research Briefing: Marketers make the shift as Google actually kills the cookie

Google's disabling of third-party cookies is causing brands to invest in tech for acquiring first-party data.

Brands are partnering with retail media networks that have access to first-party data from customer transactions and behavior. [ more ]

Marketing Dive

Walmart's ad growth playbook involves winning more non-endemic brands

Walmart Connect is expanding its ad offerings to marketplace sellers and non-endemic brands.

Self-service ad platform growth is driving Walmart Connect's expansion plans. [ more ]

Digiday

The Home Depot rebrands its retail media network in pitch for ad dollars

Retail media networks hosting upfront-style pitches to secure ad investment early.

The Home Depot rebrands its retail media to Orange Apron Media, to open new ad opportunities. [ more ]

Adweek

2 months ago

Buying Retail Media Off-Site Creates Transparency Woes

Retail media networks are evolving into media agencies with unique challenges.

Brands targeting consumers at the point of purchase are expanding beyond retailer sites and apps. [ more ]

Retail Brew

How retail media networks are reshaping the industry gets center stage at NRF

Retailers are building retail media networks (RMNs) to sell advertising space to brands.

Retailers are becoming the customer of the brands they carry, changing the dynamic of their relationship. [ more ]

Forbes

Online marketing

Council Post: The Growing Potential Of Retail Media Networks

First-party data from loyalty programs is crucial for success in retail media networks.

Retail media networks provide an opportunity to bypass competition and improve ad effectiveness. [ more ]

moreadvertising

Digiday

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Marketers face challenges in choosing retail media networks amidst many options.

Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect. [ more ]

Uschamber

Online marketing

How Business Are Leveraging Retail Media Networks to Fuel Growth

Revenue of Walmart Connect up 26% in last year's third quarter

Retail media networks saw a $10 billion increase in 2023, expected to grow 8.3% in 2024

Instacart ads provide over 15% sales lift for brand partners. [ more ]

Digiday

4 days ago

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.

Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards. [ more ]

Digiday

1 week ago

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes. [ more ]

AdExchanger

2 weeks ago

Ibotta Crosses The IPO Finish Line - Now The Real Work Begins | AdExchanger

Ibotta's evolution highlights the shift from third-party data to retail media networks for revenue growth. [ more ]

Adweek

3 weeks ago

8 Retail Media Networks for Brands In 2024

Specialty retailer challengers outside Amazon are transforming the retail media ad category with $54 billion estimated spend in 2024. [ more ]

AdExchanger

Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts | AdExchanger

Ad strength meter can impact Google campaign performance

Retail media networks adopting TV upfront playbook [ more ]

Modern Retail

Research Briefing: How the Kroger-Albertsons merger impacts retail media networks

FTC lawsuit paused Kroger-Albertsons merger over monopoly concerns

Combined Kroger-Albertsons may challenge Walmart's retail media dominance [ more ]

AdExchanger

Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchanger

Retail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.

Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit. [ more ]

Exchangewire

The Rise of Retail Media Networks

Retail media networks are the fastest-growing segment of the advertising industry, forecasted to be worth $8.32bn by 2027.

Retailers like Tesco and Ocado are leveraging their proprietary consumer data to offer targeted advertising solutions for brands. [ more ]

www.adweek.com

Podcast

Navigating the Evolution of Retail Media

The importance of scalability and adaptability in retail media networks

Utilizing item data and audience targeting for effective retail media campaigns [ more ]

AdExchanger

2 months ago

The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze | AdExchanger

Gatekeeper rules under DMA require Apple to allow alternative app stores and third-party payment processors.

Brands are focusing on first-party data collection amid third-party cookie deprecation. [ more ]

Marketing Dive

'Broadcast-level scale': Why retail media networks view in-store as their next frontier

Retail media networks are entering their 2.0 or 3.0 era, attracting investments after Google's cookie changes.

Repositioning brick and mortar as a brand-building tool is a key focus for retail media networks. [ more ]

MarTech

How in-store technology will bolster retail media networks | MarTech

Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.

The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands. [ more ]

Digiday

5 months ago

With the rise of retail media networks, marketers continue to grapple with lack of standardization

The growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally.

Consolidation is expected in the future, with brands focusing on the few networks that have the most impact. [ more ]

Digiday

5 months ago

The brand's guide to community advertising

Brands are leveraging community advertising to reach specific target audiences and build relationships with consumers.

Honesty in influencer content and product recommendations helps to build trust and capture consumer attention and loyalty. [ more ]

The Drum

5 months ago