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fromDigiday
1 week ago
Marketing

'The easy dollars are gone': Retail media faces new tests as it nears maturity

fromDigiday
1 week ago
Marketing

'The easy dollars are gone': Retail media faces new tests as it nears maturity

more#retail-media
E-Commerce
fromDigiday
1 day ago

Ferrero's Danielle Sporkin breaks down the reality behind retail media's full-funnel promise

Advertisers question retail media networks' full-funnel value due to audience overlap and national scale despite retailers expanding inventory through social and streaming partnerships.
Marketing tech
fromMarketing Dive
3 days ago

Why marketers still struggle to capitalize on in-store retail media

In-store retail media offers high purchase-moment reach but lacks standardized buying, measurement, and management infrastructure, limiting investment despite projected growth.
#first-party-data
more#first-party-data
Fashion & style
fromThe Business of Fashion
1 week ago

How to Unlock Growth Through Underserved Marketing Channels

Effective marketing requires selecting and measuring the right mix of emerging and traditional channels to drive addressable, shoppable, and performance-accountable advertising.
#digital-advertising
more#digital-advertising
E-Commerce
fromForbes
1 month ago

Why Retail Media Networks Hide Their Tech Stacks From The Very Brands They Want To Attract

Retailers' secrecy about their tech stack limits growth and negatively impacts advertising spending decisions.
fromAdExchanger
1 month ago

Talk About Brick And Mortar Ads; Respect User Privacy - Period | AdExchanger

Retail media networks, like those launched by RE/MAX, exemplify how traditional companies can tap into diverse advertising revenue beyond their primary markets.
E-Commerce
E-Commerce
fromMarTech
1 month ago

Is it time for retail media networks to think beyond the ads? | MarTech

Retail media networks must evolve into content engines that build trust and engage consumers through authentic storytelling.
E-Commerce
fromMarTech
2 months ago

5 Amazon Ads features you're not using - but should be | MarTech

Non-endemic advertising on Amazon enables brands to target audiences using first-party data from retail media networks.
#advertising
fromDigiday
2 months ago
Marketing tech

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Retail media networks are evolving through strategic partnerships focusing on enhanced advertising efficiency and measurement.
fromForbes
3 months ago
Marketing tech

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
fromDigiday
2 months ago
Marketing tech

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Marketing tech
fromForbes
3 months ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
more#advertising
Marketing tech
fromThe Drum
3 months ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
fromEMARKETER
4 months ago

Creative services are a top retail media priority

Nearly three-quarters (74%) of US sell-side retail media decision-makers rank creative services as one of the most important services offered by retail media networks.
Marketing tech
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