#retail-media-networks

[ follow ]
#first-party-data
Marketing tech
fromForbes
1 month ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Marketing tech
fromForbes
1 month ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
more#first-party-data
#advertising
Marketing tech
fromEMARKETER
4 months ago

Marketers chase better measurement across channels

More ad buyers plan to increase focus on cross-platform measurement in 2025.
Retail media networks complicate cross-platform measurement due to a lack of standardization.
Marketing tech
fromForbes
4 months ago

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.
Media industry
fromDigiday
3 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.
Media industry
fromDigiday
4 months ago

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
Marketing tech
fromEMARKETER
4 months ago

Marketers chase better measurement across channels

More ad buyers plan to increase focus on cross-platform measurement in 2025.
Retail media networks complicate cross-platform measurement due to a lack of standardization.
Marketing tech
fromForbes
4 months ago

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.
Media industry
fromDigiday
3 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.
Media industry
fromDigiday
4 months ago

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.
more#advertising
Marketing tech
fromThe Drum
1 month ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
fromDigiday
3 months ago

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

Marketers' calls for more granular insights from retail media networks have reached a fever pitch as of late.
Marketing tech
Media industry
fromModern Retail
3 months ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
#consumer-behavior
E-Commerce
fromThe Drum
4 months ago

Why CPG food and drink brands must embrace total commerce

CPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
E-Commerce
fromThe Drum
4 months ago

Why CPG food and drink brands must embrace total commerce

CPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
more#consumer-behavior
Marketing tech
fromEMARKETER
3 months ago

Why retail media CTV campaigns are so hard to track

Advertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.
Marketing tech
fromDigiday
4 months ago

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.
Marketing tech
fromEMARKETER
4 months ago

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.
The lack of standardization in retail media networks presents major challenges for advertisers.
Marketing
fromMarTech
7 months ago

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
fromDigiday
8 months ago

What Rich Lehrfeld's media buying background means for Walmart RMN business

"How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value," Lehrfeld said, explaining how his background helps Walmart's sales strategy.
Marketing
Marketing
fromDigiday
8 months ago

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
fromMarTech
10 months ago

Retail media networks and advertisers going from guesswork to growth | MarTech

I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.
Marketing
[ Load more ]