#retail-media-networks

[ follow ]
#marketing-insights
fromDigiday
4 months ago
Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.
fromDigiday
1 month ago
Marketing tech

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.
fromDigiday
4 months ago
Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.
fromDigiday
1 month ago
Marketing tech

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.
more#marketing-insights
#transparency
Media industry
fromDigiday
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.
Media industry
fromModern Retail
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
Media industry
fromDigiday
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.
Media industry
fromModern Retail
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
more#transparency
#advertising
Marketing tech
fromForbes
2 months ago

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.
fromAdweek
8 months ago
Artificial intelligence

Simplifying Advertising in Walled Gardens With iSpot

The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.
fromDigiday
7 months ago
Marketing

'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon

Agency executives caution against overspending on retail media networks due to increased competition and uncertain returns on investment.
fromC-Store Dive
5 months ago
Marketing

3 Big Numbers: C-store chains zero in on retail media

Convenience stores are significantly growing their presence in the retail media space, with 7-Eleven's Gulp Media Network leading the charge.
Retail media networks are projected to see massive growth, positioning convenience stores as key players in digital advertising.
Marketing tech
fromForbes
2 months ago

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.
fromAdweek
8 months ago
Artificial intelligence

Simplifying Advertising in Walled Gardens With iSpot

The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.
fromDigiday
7 months ago
Marketing

'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon

Agency executives caution against overspending on retail media networks due to increased competition and uncertain returns on investment.
fromC-Store Dive
5 months ago
Marketing

3 Big Numbers: C-store chains zero in on retail media

Convenience stores are significantly growing their presence in the retail media space, with 7-Eleven's Gulp Media Network leading the charge.
Retail media networks are projected to see massive growth, positioning convenience stores as key players in digital advertising.
more#advertising
#consumer-behavior
E-Commerce
fromThe Drum
2 months ago

Why CPG food and drink brands must embrace total commerce

CPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
fromThe Drum
3 months ago
Marketing

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
fromMarTech
3 months ago
Marketing

Unilever's Ben & Jerry's campaign shows why RMNs are the future | MarTech

Retail Media Networks (RMNs) enable brands to target consumers precisely at the point of purchase amidst changing marketing landscapes.
E-Commerce
fromThe Drum
2 months ago

Why CPG food and drink brands must embrace total commerce

CPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.
Marketing
fromThe Drum
3 months ago

Why 2025 will be the year of performance marketing, green goals & smarter AI

Performance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
fromMarTech
3 months ago
Marketing

Unilever's Ben & Jerry's campaign shows why RMNs are the future | MarTech

Retail Media Networks (RMNs) enable brands to target consumers precisely at the point of purchase amidst changing marketing landscapes.
more#consumer-behavior
Marketing tech
fromEMARKETER
2 months ago

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.
The lack of standardization in retail media networks presents major challenges for advertisers.
fromDigiday
3 months ago
Marketing

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

Marketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
#in-store-advertising
fromMarTech
4 months ago
Marketing

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
fromMarTech
4 months ago
Marketing

Retail media networks continue to grow: 2025 predictions | MarTech

Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
fromMarTech
4 months ago
Marketing

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.
fromMarTech
4 months ago
Marketing

Retail media networks continue to grow: 2025 predictions | MarTech

Retail media networks are evolving with new in-store standards and AI integration, enhancing customer shopping experiences and maximizing ad potential.
more#in-store-advertising
fromDigiday
6 months ago
Marketing

What Rich Lehrfeld's media buying background means for Walmart RMN business

The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
#customer-acquisition
fromDigiday
6 months ago
Marketing

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
fromAdExchanger
9 months ago
Marketing

For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? | AdExchanger

Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.
fromDigiday
6 months ago
Marketing

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.
fromAdExchanger
9 months ago
Marketing

For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? | AdExchanger

Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.
more#customer-acquisition
fromMarTech
8 months ago
Marketing

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.
fromThe Drum
8 months ago
Marketing

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
fromThe Drum
11 months ago
Marketing

Beyond performance: how marketers can realize total commerce success

Commerce is about more than just performance in retail media networks.
fromAdweek
10 months ago
Marketing

How Target's Roundel Is Planning for the Future

Retail media networks are a significant revenue growth opportunity for retailers, providing higher margin revenue and enhancing the overall guest experience.
[ Load more ]