#retail-media-networks
#retail-media-networks

1 month ago

Marketing tech

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Marketing tech

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Media industry

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.

Media industry

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.

Marketers chase better measurement across channels

A significant majority of ad buyers in the US plan to prioritize cross-platform measurement by 2025.

1 month ago

Marketing tech

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.

Media industry

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Marketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.

'Not A Tax': How Sam's Club Is Fixing Retail Media's Trust Problem

Retail media investments have become obligatory for brands, resembling a tax, but Sam's Club aims to reshape this narrative under Harvey Ma's leadership.

Media industry

Retail media networks want to be known as media companies now

Retail media networks are rapidly evolving to attract more advertising dollars by diversifying their offerings and enhancing their visibility.

Marketers chase better measurement across channels

A significant majority of ad buyers in the US plan to prioritize cross-platform measurement by 2025.

more#advertising

fromThe Drum

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are moving out of the shadows and fast becoming the star performers in marketers' media mixes, with 65% of global marketers noting their increased importance.

Marketing tech

Creative services are a top retail media priority

Nearly three-quarters (74%) of US sell-side retail media decision-makers rank creative services as one of the most important services offered by retail media networks.

Marketing tech

3 months ago

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.

fromModern Retail

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

I've had two clients walk away from JBPs this year with Walmart because they felt that they got so shook down.

Media industry

fromFood Dive

Scale your CPG advertising strategy in 2025: The synergy of DOOH + retail media

Digital Out-of-Home (DOOH) advertising creates brand awareness and excitement in high-traffic locations, priming consumers for targeted retail media strategies.

Marketing tech

Why retail media CTV campaigns are so hard to track

Advertisers face significant challenges combining Connected TV with retail media networks due to fragmentation and measurement issues.

E-Commerce

fromThe Drum

Why CPG food and drink brands must embrace total commerce

CPG brands must adapt to a multifaceted commerce landscape, focusing on seamless consumer experiences and strong online presence.

In the pitch for brand dollars, retail media networks turn to creators

Retail media networks are increasingly monetizing creator networks to capture more ad revenue as influencer marketing grows.

Marketing tech

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.

The lack of standardization in retail media networks presents major challenges for advertisers.

fromMarTech

6 months ago

Unilever's Ben & Jerry's campaign shows why RMNs are the future | MarTech

When you're Unilever and you're selling products in the heat of the moment, in real-time when somebody is ready to buy, it's not the right move to put something on Facebook or Snapchat or in a Google search result.

Marketing

fromMarTech

7 months ago

IAB finalizes retail media networks standards for in-store | MarTech

Establishing standardized definitions and methodologies for retail media networks is crucial for measuring campaign effectiveness and improving transparency.

fromC-Store Dive

8 months ago

3 Big Numbers: C-store chains zero in on retail media

Retail media networks are rapidly expanding in the convenience store industry, with major players like 7-Eleven leveraging their vast customer bases and advertising capabilities.

Marketing

9 months ago

What Rich Lehrfeld's media buying background means for Walmart RMN business

"How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value," Lehrfeld said, explaining how his background helps Walmart's sales strategy.

Marketing