#retail-media-networks

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#advertising

Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Smaller retail media networks are rapidly rebranding to compete for ad dollars against giants like Amazon and Walmart.

Despite retail media's growth, in-store measurement is still playing catchup

In-store media is often overlooked even as retail media networks see rapid growth, highlighting the need for advanced measurement tools.

2025 Will See Retail Media Networks Launch A Charm Offensive

Retailers must evolve their retail media networks beyond simple ad platforms to compete for advertising dollars effectively.

Social Media May Be Hazardous To Your Health; The Google API You Hope For | AdExchanger

Government scrutiny of child social media use is raising ethical questions about advertising to children, reminiscent of historical concerns related to cigarette advertising.

Simplifying Advertising in Walled Gardens With iSpot

The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.

Even financial services businesses want a piece of the ad pie now

Financial services companies venturing into advertising for competitive edge.

Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Smaller retail media networks are rapidly rebranding to compete for ad dollars against giants like Amazon and Walmart.

Despite retail media's growth, in-store measurement is still playing catchup

In-store media is often overlooked even as retail media networks see rapid growth, highlighting the need for advanced measurement tools.

2025 Will See Retail Media Networks Launch A Charm Offensive

Retailers must evolve their retail media networks beyond simple ad platforms to compete for advertising dollars effectively.

Social Media May Be Hazardous To Your Health; The Google API You Hope For | AdExchanger

Government scrutiny of child social media use is raising ethical questions about advertising to children, reminiscent of historical concerns related to cigarette advertising.

Simplifying Advertising in Walled Gardens With iSpot

The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.

Even financial services businesses want a piece of the ad pie now

Financial services companies venturing into advertising for competitive edge.
moreadvertising
#transparency

How an operating system enabled retailers to build successful, scalable media networks

Placements.io aims to simplify digital advertising, creating a transparent and efficient ecosystem that benefits both media buyers and sellers.

Retailers Are Opening Themselves To Programmatic - But Will They Regret It? | AdExchanger

Retailers are embracing openness in their media networks, significantly changing how shopper data is utilized for programmatic advertising.

Retail media networks under scrutiny amid calls for transparency and accountability

Retail media networks are growing rapidly, but concerns over transparency and ROI dominate discussions among marketers.

'Isn't this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscape

Retail media networks are projected to account for almost 25% of U.S. media ad spend by 2028, but transparency issues persist.

How an operating system enabled retailers to build successful, scalable media networks

Placements.io aims to simplify digital advertising, creating a transparent and efficient ecosystem that benefits both media buyers and sellers.

Retailers Are Opening Themselves To Programmatic - But Will They Regret It? | AdExchanger

Retailers are embracing openness in their media networks, significantly changing how shopper data is utilized for programmatic advertising.

Retail media networks under scrutiny amid calls for transparency and accountability

Retail media networks are growing rapidly, but concerns over transparency and ROI dominate discussions among marketers.

'Isn't this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscape

Retail media networks are projected to account for almost 25% of U.S. media ad spend by 2028, but transparency issues persist.
moretransparency

What Rich Lehrfeld's media buying background means for Walmart RMN business

The retail media network space is rapidly expanding, with Walmart Connect leveraging unique insights and customer-centric strategies for advertising success.
#ad-spend

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.

'Are you spending my money wisely?': Marketers get creative to address RMN transparency questions

Marketers are increasingly seeking transparency in retail media networks to avoid waste and understand ad effectiveness.

Retail media frenzy muddies negotiations with brands, who agency execs say must spend or 'suffer the consequences'

Brands face pressure to increase spending on retail media networks for better shelf space.
Retail media networks are growing to account for 20% of total ad spend.
Negotiation processes now include media spend commitments from brands.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

There is a significant power struggle in the commerce media landscape, particularly between retailers and brands regarding advertising spend and shelf space.
moread-spend
#consumer-behavior

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

Retail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The next frontier for ads is screens near points of sale, not traditional TV.

Council Post: Champions Of E-Commerce Advertising: Leveraging Retail Media Networks

Brands must continuously adapt to the evolving e-commerce landscape, leveraging the growth of digital platforms and RMNs for effective consumer engagement.

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

Retail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.

Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

The next frontier for ads is screens near points of sale, not traditional TV.

Council Post: Champions Of E-Commerce Advertising: Leveraging Retail Media Networks

Brands must continuously adapt to the evolving e-commerce landscape, leveraging the growth of digital platforms and RMNs for effective consumer engagement.
moreconsumer-behavior

Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg | AdExchanger

Amazon's advertising revenue has seen significant growth, leveraging first-party data effectively.
#retail-advertising

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.

Best Buy puts more sponsored product listings in top placements compared with other retail sites

Best Buy gave prominent visibility to sponsored products with 51% at the top of the page and the other half in the shopping grid.

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.

Best Buy puts more sponsored product listings in top placements compared with other retail sites

Best Buy gave prominent visibility to sponsored products with 51% at the top of the page and the other half in the shopping grid.
moreretail-advertising
#commerce-media

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

Marketers facing challenges aligning measurement in the evolving commerce media landscape.

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

Marketers facing challenges aligning measurement in the evolving commerce media landscape.

Retail media's next frontier is travel & transport - just ask Expedia, United & Uber

Distributed ad networks in travel/tourism offer unique opportunities for luxury vertical and long customer engagement.
morecommerce-media

Experian rolls out retail media network solution | MarTech

Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.

For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards? | AdExchanger

Brands of varying levels require different approaches to attribution, from no attribution for 'level 0' brands to adopting one methodology for 'level 2' and 'level 3' brands.
#first-party-data

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

First-party data is increasingly crucial as Google phases out third-party cookies.
Retail media networks are seeing growth due to advertisers' interest in first-party data strategies.

Research Briefing: Marketers make the shift as Google actually kills the cookie

Google's disabling of third-party cookies is causing brands to invest in tech for acquiring first-party data.
Brands are partnering with retail media networks that have access to first-party data from customer transactions and behavior.

As retail media networks widen their scope, is a reckoning inbound?

Retail media networks are shifting focus to offsite advertising to leverage first-party data beyond retail, potentially facing challenges in maintaining transparency and value proposition amidst growing competition.

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.
Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy.

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

Marketers are struggling to decide where to spend with the rapid growth of retail media networks.
Amazon is the dominant player in the retail media sector, with 76% of marketers using the platform.

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

First-party data is increasingly crucial as Google phases out third-party cookies.
Retail media networks are seeing growth due to advertisers' interest in first-party data strategies.

Research Briefing: Marketers make the shift as Google actually kills the cookie

Google's disabling of third-party cookies is causing brands to invest in tech for acquiring first-party data.
Brands are partnering with retail media networks that have access to first-party data from customer transactions and behavior.

As retail media networks widen their scope, is a reckoning inbound?

Retail media networks are shifting focus to offsite advertising to leverage first-party data beyond retail, potentially facing challenges in maintaining transparency and value proposition amidst growing competition.

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies

Tropicana is shifting its media spend away from broadcast television commercials to target cord-cutting shoppers online.
Customer insights from retail partners are crucial for Tropicana's targeted digital advertising strategy.

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

Marketers are struggling to decide where to spend with the rapid growth of retail media networks.
Amazon is the dominant player in the retail media sector, with 76% of marketers using the platform.
morefirst-party-data
#digital-advertising

Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of AdTech

Advertising in the digital age is about meeting consumers online and in retail stores through retail media networks.

Beyond performance: how marketers can realize total commerce success

Commerce is about more than just performance in retail media networks.

How Business Are Leveraging Retail Media Networks to Fuel Growth

Revenue of Walmart Connect up 26% in last year's third quarter
Retail media networks saw a $10 billion increase in 2023, expected to grow 8.3% in 2024
Instacart ads provide over 15% sales lift for brand partners.

Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of AdTech

Advertising in the digital age is about meeting consumers online and in retail stores through retail media networks.

Beyond performance: how marketers can realize total commerce success

Commerce is about more than just performance in retail media networks.

How Business Are Leveraging Retail Media Networks to Fuel Growth

Revenue of Walmart Connect up 26% in last year's third quarter
Retail media networks saw a $10 billion increase in 2023, expected to grow 8.3% in 2024
Instacart ads provide over 15% sales lift for brand partners.
moredigital-advertising

Scott's Miracle-Gro Is Seeing Green With Retail Media | AdExchanger

Retail media networks are crucial for brands to access first-party data and insights from retailers expanding into CTV and streaming.
#measurement-standards

3 challenges for marketers as retail media networks evolve | MarTech

RMNs are fragmented and challenging for brands to navigate, requiring varied approaches for each retailer.

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.
Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.

3 challenges for marketers as retail media networks evolve | MarTech

RMNs are fragmented and challenging for brands to navigate, requiring varied approaches for each retailer.

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.
Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.
moremeasurement-standards
#measurement

How in-store technology will bolster retail media networks | MarTech

Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands.

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.

How in-store technology will bolster retail media networks | MarTech

Retail media networks (RMNs) are receiving more support from in-store technologies, according to a report by the IAB.
The IAB will launch a digital out-of-home (DOOH) and in-store retail media working group to develop a playbook for retailers, agencies, and brands.

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Retailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
moremeasurement

Ibotta Crosses The IPO Finish Line - Now The Real Work Begins | AdExchanger

Ibotta's evolution highlights the shift from third-party data to retail media networks for revenue growth.
#advertising-industry

The Rise of Retail Media Networks

Retail media networks are the fastest-growing segment of the advertising industry, forecasted to be worth $8.32bn by 2027.
Retailers like Tesco and Ocado are leveraging their proprietary consumer data to offer targeted advertising solutions for brands.

8 Retail Media Networks for Brands In 2024

Specialty retailer challengers outside Amazon are transforming the retail media ad category with $54 billion estimated spend in 2024.

The Rise of Retail Media Networks

Retail media networks are the fastest-growing segment of the advertising industry, forecasted to be worth $8.32bn by 2027.
Retailers like Tesco and Ocado are leveraging their proprietary consumer data to offer targeted advertising solutions for brands.

8 Retail Media Networks for Brands In 2024

Specialty retailer challengers outside Amazon are transforming the retail media ad category with $54 billion estimated spend in 2024.
moreadvertising-industry

Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts | AdExchanger

Ad strength meter can impact Google campaign performance
Retail media networks adopting TV upfront playbook

Research Briefing: How the Kroger-Albertsons merger impacts retail media networks

FTC lawsuit paused Kroger-Albertsons merger over monopoly concerns
Combined Kroger-Albertsons may challenge Walmart's retail media dominance

Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchanger

Retail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.
Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit.

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Marketers face challenges in choosing retail media networks amidst many options.
Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect.

Navigating the Evolution of Retail Media

The importance of scalability and adaptability in retail media networks
Utilizing item data and audience targeting for effective retail media campaigns

The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze | AdExchanger

Gatekeeper rules under DMA require Apple to allow alternative app stores and third-party payment processors.
Brands are focusing on first-party data collection amid third-party cookie deprecation.

'Broadcast-level scale': Why retail media networks view in-store as their next frontier

Retail media networks are entering their 2.0 or 3.0 era, attracting investments after Google's cookie changes.
Repositioning brick and mortar as a brand-building tool is a key focus for retail media networks.
#retail media networks

With the rise of retail media networks, marketers continue to grapple with lack of standardization

The growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally.
Consolidation is expected in the future, with brands focusing on the few networks that have the most impact.

Should retail media sit with marketing or trade teams? 3 organizational principles

Investing in retail media networks is crucial for sustainable growth and brand visibility in the retail landscape.
Brands need to restructure internal teams to strike a balance between short-term gains and long-term brand development.

With the rise of retail media networks, marketers continue to grapple with lack of standardization

The growth of retail media networks is not slowing down, with approximately 45 in the U.S. and 80 globally.
Consolidation is expected in the future, with brands focusing on the few networks that have the most impact.

Should retail media sit with marketing or trade teams? 3 organizational principles

Investing in retail media networks is crucial for sustainable growth and brand visibility in the retail landscape.
Brands need to restructure internal teams to strike a balance between short-term gains and long-term brand development.
moreretail media networks

The brand's guide to community advertising

Brands are leveraging community advertising to reach specific target audiences and build relationships with consumers.
Honesty in influencer content and product recommendations helps to build trust and capture consumer attention and loyalty.

Why Regional Grocery Chains Are Buying Into Co-ops | AdExchanger

Retail media networks are collaborating with ad tech intermediaries to achieve national scale and audiences, enabling smaller regional chains to compete with larger retailers.

How Target's Roundel Is Planning for the Future

Retail media networks are a significant revenue growth opportunity for retailers, providing higher margin revenue and enhancing the overall guest experience.

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies.
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