Non-endemic advertising allows non-retail brands to utilize the audience insights and behavioral data of retail platforms like Amazon. With the decline of third-party cookies, the significance of first-party data from retail media networks (RMNs) has increased, offering brands a deep understanding of consumer preferences. RMNs facilitate precise targeting based on various audience traits, thus enhancing advertising effectiveness. The complementary nature of non-endemic advertising to traditional search strategies creates pre-emptive demand. Advanced measurement tools, such as Amazon Marketing Cloud, further enrich these advertising capabilities.
Non-endemic advertising allows brands that don't sell products on a retail site to advertise there, tapping into the platform's existing audience and data.
As third-party cookies disappear and data privacy tightens, the value of first-party data from retail media networks (RMNs) has surged.
The strength of non-endemic advertising lies in its targeting capabilities, segmenting audiences by traits like location, hobbies, life stage or recent purchases.
These capabilities are only made stronger by the measurement tools in Amazon Marketing Cloud, which leads the pack in sophistication and measurement.
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