#first-party-data
#first-party-data

Marketing

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Marketing

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.

Marketing

LiveRamp Partners with Ocado Ads to Launch Audience+

LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.

fromThe Drum

3 days ago

Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Ulta Beauty views retail media networks as strategic engines for brand partners, evolving beyond basic advertising.

The integration of first-party data and closed-loop measurement is crucial for driving retail media growth.

fromForbes

Marketing

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.

Marketing

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.

Marketing

LiveRamp Partners with Ocado Ads to Launch Audience+

LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.

Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.

First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.

Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

Privacy regulations in the U.S. are creating new opportunities in digital marketing.

Clean rooms are essential for privacy-compliant data usage in advertising.

Building user trust is critical for gaining consent in data collection.

1 week ago

Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.

Data science

Marketers discuss their first-party data strategies | MarTech

First-party data is essential for marketing strategies following the phasing out of third-party cookies by Google, especially for personalization and advertising ROI.

Marketing

Understanding customer identity without third-party cookies | MarTech

Increased focus on first-party data amidst third-party cookie deprecation.

1 week ago

Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.

First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.

Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

Privacy regulations in the U.S. are creating new opportunities in digital marketing.

Clean rooms are essential for privacy-compliant data usage in advertising.

Building user trust is critical for gaining consent in data collection.

1 week ago

Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.

Data science

Marketers discuss their first-party data strategies | MarTech

First-party data is essential for marketing strategies following the phasing out of third-party cookies by Google, especially for personalization and advertising ROI.

Marketing

Understanding customer identity without third-party cookies | MarTech

Increased focus on first-party data amidst third-party cookie deprecation.

more#digital-marketing

Marketing tech

2 weeks ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.

First-party data is now the key currency for driving new revenue streams.

Media industry

fromMarketing Dive

1 month ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.

#ad-tech

Marketing tech

Amid uncertainty, ad tech mavens turn to startups

Ad tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.

Marketing

Weborama Integrates First-id into its Data Intelligence Platform

Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.

Marketing tech

Amid uncertainty, ad tech mavens turn to startups

Ad tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.

Marketing

Weborama Integrates First-id into its Data Intelligence Platform

Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.

more#ad-tech

Business intelligence

Did Meta just launch a CDP with Signals Gateway? | MarTech

Meta's Signals Gateway is designed to optimize the use of first-party data for businesses, emphasizing control and privacy.

#advertising-technology

3 months ago

Marketing

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.

Marketing

Captify Launches Search-a-Like Audience Technology

Brands can maximize first-party data with Captify's Search-a-Like audiences tool.

3 months ago

Marketing

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.

more#advertising-technology

Marketing

Captify Launches Search-a-Like Audience Technology

Brands can maximize first-party data with Captify's Search-a-Like audiences tool.

fromPractical Ecommerce

4 months ago

Business intelligence

New Ecommerce Tools: January 2, 2025

Sitoo Payments streamlines payment management for retailers by integrating POS with advanced processing.

#programmatic-advertising

7 months ago

Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

fromwww.exchangewire.com

Marketing tech

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.

7 months ago

Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

fromwww.exchangewire.com

more#programmatic-advertising

Marketing tech

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.

Marketing

fromAdExchanger

Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here | AdExchanger

Snapchat has successfully leveraged subscription models in social media, growing to 11 million subscribers, indicating a significant market shift towards paid platforms.

fromAdExchanger

Marketing tech

Lockr Is Taking On Data Partner Contract Liability So Publishers Don't Have To | AdExchanger

Publishers struggle with efficiently integrating multiple data tools due to engineering resource constraints and complex legal obligations.

8 months ago

Marketing tech

It's time to re-think our rejection of third-party cookies | MarTech

The transition to first-party data is important, but third-party cookies still have significant relevance and utility in web browsing.

8 months ago

Marketing

Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share

Warner Bros. Discovery aims to enhance CTV ad relevance with its first-party data platform, encouraging increased ad spend from advertisers.

9 months ago

Marketing

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecation

Media agencies are advised to focus on generating quality first-party data in lieu of third-party cookies amidst privacy concerns.

fromAdExchanger

Artificial intelligence

RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results | AdExchanger

First-party data can enhance generative AI marketing applications by providing personalized insights, ad copy, and creatives.

Using tools like retrieval augmented generation pipelines (RAG) enables the incorporation of first-party data to improve AI-enabled campaigns.

fromThe Drum